1. Keyword Selection The words you think people search on may differ from the words your target audience actually queries. The language you use in your business everyday can be very different from the keywords your target audience actually uses when performing search queries. Using SEO technology and tools, a search engine placement specialist can supply data on:…
A blog is one of the best ways to drive traffic to a website; whether it be a corporate website, directory, or online shop. By adding great content to your blog regularly, you will provide useful resources to visitors and publish more pages for search engines to index. High quality articles will also generate more incoming links to your website, strengthen your brand…
Whether or not you re launching a website for an existing business or one that is starting from scratch, making sure that SEO is being correctly included site-wide on a new website can be a difficult proposition. While SEO is a long term investment, giving yourself a strong platform to build on is one of the most important parts of doing good SEO that will help put…
It’s common for businesses to come to us requesting help improving their search rankings (we do offer SEO and SEM services, after all). Among all of our suggestions, the one that always creates the biggest question is the idea of blogging. “Will that really help my search rankings?” they ask. “Yes!” is our quick reply. Make no mistake about it; blogging is one of…
Adam Berry / Getty Images Google s search engine uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are always a few things you can do to improve your rank in Google search results. The term for this is Search Engine Optimization or SEO. There are no guarantees and no quick schemes. If…
In search engine optimization, inbound links are a marketer s most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page s ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn t exactly something you should overlook in your SEO strategy. But…
“The true measure of the value of any business leader and manager is performance.” Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels. Effective SEO will require knowledge, understanding…
Add to Flipboard Magazine. The job of an SEO has evolved over time due to Google updates, the rise of mobile, changes in the SERPs and so on. But how did SEO change throughout the years and are the older SEO techniques still useful today? In this article you will learn how the SEO’s role has changed over time and what successful SEO techniques are used today. You…
You’ve taken the plunge. No, no, you’re not getting married. But you’ve decided to create a blog – which means you’re just as deserving of our congratulations! The question is, how can you make sure that people find it? After all, whether you’re blogging about your globe trotting adventures or the spring sale at your boutique, you want readers – and lots of them…
Peter Hughes, Senior Manager of Search Marketing for Constant Contact If you’re like most small business owners, figuring out how to make search engine optimization (SEO) work for your business can seem like a daunting task. Just the term “search engine optimization” can be enough to make your head spin. But what if SEO didn’t have to be so complicated? What if there…
While search engine optimization is a highly technical and intricate science, there are a lot of great, simple SEO tips out there which can help boost your digital marketing efforts at little to no cost. Regardless of what your business is or does, SEO remains critically important, and for SEO to work, you need your business to appear on the first page of relevant…
Sam_ding/Getty Images In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches…
Recently I spoke with Content Strategist, Margot Bloomstein, who was conducting research for an upcoming publication about Content Strategy intended for a variety of audiences. In particular, we discussed productive interactions and exchanges between Search Engine Optimization professionals and Content Strategists. Organizations advance their reach and engagement…
Who doesn t want to know what their competitors are up to? This course shows how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for—and then outrank them on search engine results pages. Author Anson Alexander explains what to look for when researching a competitor s SEO presence and website traffic…
