Search engine optimisation, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things. To describe the two SEO methodologies the terms “White Hat” and “Black Hat” SEO were coined. We sit very firmly in the white hat camp believing that while black hat SEO techniques might have some…
Steps Method 1 Taking Advantage of Google Use Keywords. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website s viewership. Use Trends. Google Trends tells you how…
SEO stands for Search Engine Optimization, and are the three letters responsible for a world of confusion and stress amongst those in the online marketing world, especially those small business owners who aren’t all that tech-savvy. SEO, which refers to the process of properly directly search engine traffic to your website, has experienced some significant changes…
Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started. If you are serious about increasing your website traffic, then you need to pay attention to the WordPress SEO best practices. In this guide, we will share the top WordPress SEO tips to help you improve your…
An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred…
Every local business needs a local SEO strategy. Do you have tested local SEO techniques in place for your local business? If you’re not, you’re not alone. Most of the local businesses that I meet with in a given month have not thought about their mobile SEO strategy let alone their local SEO strategy. SEO is a pretty complicated beast. Local SEO can also be confusing…
When Stanley comes into Michael s hotel room and says C mon, Michael, it s game time. Slip on your Hanes, lace up your Nikes, take your Wheaties and your Gatorade, and we ll grab a Big Mac on the way to the Ballpark. All of those things were products that Michael Jordan had been a sponsor for around that time. After Daffy suggests naming the team the Ducks , Bugs…
When you think of search engine optimization, chances are optimizing a forum is not the first thing that comes to mind. Indeed, most SEO strategies seem aimed at website page ranking or content creation. However, many of the same principles (and a few new ones) can be aimed at increasing the visibility and success of your forum. What Search Engines Love Clean coding…
Fortunately, you don’t have to completely reinvent the wheel to optimize for Bing, but there are some factors and potential changes you need to consider. While there are some similarities in the SEO ranking factors for Bing and Google, there are also some significant differences that should be considered when optimizing your site. So, now you’re wondering, “how is…
Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider. For years, advertisers have run their search engine marketing (SEM) and search engine optimization (SEO) programs separately. The SEM team would focus on bidding, campaign analytics and the complex science of managing millions of keyword buys to drive maximum…
UC Davis Extension’s six-month Search Engine Optimization Specialized Study Program is specifically designed to provide you with the skills and knowledge required to gain employment in Search Engine Optimization (including job titles such as SEO analyst, SEO specialist, SEO coordinator, SEO marketing manager and SEO account manager). In just six months, you’ll learn…
Google has been busy updating and replacing algorithms over the past few years, so if you have not been following closely, you may be lost. With so many changes, even if you have been following closely, you may still be lost. There are several factors that have been left unchanged, but there are just as many that have been altered dramatically. SEO specialists and…
For manual spinning, a great little OS X app called Article Spinner 2 is available from the Apple App Store for only $5. It features a synonym dictionary that lets you click to add word alternates to the spintax easily. It s also handy for verifying spun or nested spun code visually since it color-codes proper spintax in blue and bracket errors in orange, red, green…
With billions upon billions of pages on the Internet, it can seem daunting to ensure your Shopify store is found by the right people. However, using the simple techniques and tips found in this three part series can make a big difference in not only helping customers find your online home, but also make sales. Last week we explored title tags and meta description…
