About Google adwords

It’s almost as though Google has done a full circle by not permitting beer adwords. Now this may come as a surprise to many because Google has always held its own and barred such advertisements, and all of a sudden there’s a huge change which stands to benefit many and is at the same time quite an interesting proposition.

Google’s stance on this matter is that they evaluate keywords and adwords continuously and make changes that are suitable and stand to be profitable. So now beer, wine and champagne get to see the white flag and Google says the decision to allow such advertisements stems from the fact that since such products are intended for sale and consumption by adults, they can be bought into the realm of mainstream by simply using a non – family safe status alongside.

One way of looking at the whole thing is that Google is trying to earn more through ad revenues during these difficult financial times. So in reality alcohol ads are no longer a taboo, so one is obviously left wondering what else will enter the boundaries of safety I the days to come. Whichever way, the alcohol ads are certainly welcome and make things easier for many webmasters and SEO experts.

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  • http://windowsmobileblog.com/ sagar sawant

    sure its going to help Google to earn some extra bucks, moreover this seems to be an encouraging move by them, so to cope up with the critical condition in USA.

  • http://www.seomysite.co.uk Seo my website

    But surly they will be losing out? during tough times people are going to drink more, to help ease the pain.

    Its an interesting post! I wonder what the out come will be

    nice post

  • http://www.pipecraft.co.uk Tube Manipulation

    I have hooked up adsense on my popular site and it works a charm, I earn loads of dosh through it! I wonder how much money Google must be getting purely off of advertising on adsense alone??

  • http://www.dragonblogger.com Dragon Blogger

    I am still trying to learn how to leverage adsense and adwords best, I have only been blogging for 45 days. What is the benefit of adwords vs adsense?

  • http://www.postcardpros.com Hudson Atwell – Internet Relations, PostcardPros

    I cant help but cast my shadow over Google now. Before I had not even known that Google had tabooed alcohol, but reading this even today made me proud of them. But as soon as I delighted I became disappointed to see them break.

    And that is what they did, they broke a prior ideal, for whatever reason– and was it wisdom? eh I doubt.

    btw, my company’s website pays an avg of 3.00 per adwords click into our website. Adwords drives the majority of our online sales. We budget close to $80 a day, and we are small compared to our competitors who throw into adwords almost without measure to secure the fat of the market.

    I imagine google makes a good bit of their worth through adwords/adsense

  • Jordan

    Google permitting sin & vice? Sounds expensive/profitable.

  • http://my-house-stuff.com/pages/SEO-Elite-Review SEOElite

    Some people think that google is keeping the change in ranking very difficult to increase its earning through adwords, and I see that logical

  • Livesets

    its going to help Google to earn some extra bucks, moreover this seems to be an encouraging move by them

  • http://www.teraom.com teraOm

    how do i know when to start with google adwords? Everybody keeps talking about how to optimize. Nobody talks about when to enter the play ground..

  • Ben

    I think it is very much trial and error teraOm. Do some good keyword research and try to find some long tailed keywords that aren’t too competetive. Set up a campaign but don’t use the default settings. Turn off content network and don’t let Google bid for you. Then keep testing adverts and tweaking keywords.

    I don’t pretend to understand it myself!

  • Taylor Thompson

    Google can be a very interesting company when it comes to the content that they allow for both their publishers and their advertisers.

    I honestly believe that Google AdSense could be so much bigger, and I mean so much bigger, if they simply allowed adult advertisements.

    Let’s put this in simple terms. If somebody is looking at an adult website or adult content then an AdSense ad would appear.

    If somebody wasn’t looking at an adult website or an adult advertisement then an AdSense ad would not appear.

    I personally don’t see why Big G hasn’t done this yet. Interesting. Very interesting.

  • emrinho

    Hope Google will untaboo backgammon soon. The Big G ruined my dreams 2 years ago. Anyway that’s a good start too. Thanks.

  • Google Shadow

    Yea, Google is pretty tricky these days when it comes to their PPC module. Back in 2008 around summer time, I remember I was getting .05 clicks on the content network and now I’m lucky to get .10

    You were talking about the alcohol thing, well it’s funny because I got banned when I first started advertising on Google (back in 07′) from bidding on keywords that revolved around “Sex” and “Sex Toys”. I just created another account in my girls name and am much careful now on what keywords I bid on. LOL…

  • http://www.djk-shadow-bonus.com Google Shadow

    In my opinion PPC campaigns are for the more experienced internet marketer. It can be a very intimidating process and the learning curve tends to be quite long.

    My experience has been that PPC advertising – and Google Adwords especially – can be quite costly and less than profitable.

  • http://wealthyaffiliateuniversity.com Mary

    I believe that as long as alcohol is allowed to be advertised through other forms of media (print and broadcast media) there is not enough reason for Google to allow through adwords. It should however post a bigger responsibility to Big G to monitor such things as it does with sex-related pages.

  • http://wealthyaffiliateuniversity.com Mary

    I believe that as long as alcohol is allowed to be advertised through other forms of media (print and broadcast media) there is no enough reason for Google not to allow it through adwords. It should however post a bigger responsibility to Big G to monitor such things as it does with sex-related pages.

  • http://www.cityslick.net/ Guest

    Just like Hudson I never knew that alcohol was a taboo, everyone is trying to make the best of the market in this economy why should Google be any different with their marketing strategies?

  • Nicki Andrews

    Is google crazy. Beer will always be a profitable veniue. Even in these hard times. The only change is people buy Busch, lol.