The association of advertisers is very much worried about the going to be partnership between Google and Yahoo. They have already given their concerns and anxieties against this, in public.
The most important matter that troubles them is the fact that, out of this partnership, the 90% of advertisement business will be in the hands of Yahoo and Google. They are afraid of the fact that, this will make the search engine market competition unhealthy. As per this partnership, they fears that, the chances of providing options to both advertisers and customers. This will slowly reduce the advertising quality. The advertisers will have to pay high rates for getting good quality advertisements.
As per this partnership, Google will allow the display of search results along with that obtained through Yahoo. Advertisers will have to struggle to get quality search engine advertising and marketing, once this is made possible. Slowly, the whole of search engine marketing will decline as a result of this.
Fearing this, they have already started questioning this partitioning and have started submitting complaints and taking actions to prevent this from happening.
Along with the various associations of advertisers, Microsoft also has raised their concern about this partnership business.
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