AOL has today stated they have purchased social media site Bebo. So what does this mean for AOL’s future – well we believe it is a great buy for AOL as it gives them a very strong launching pad to compete with Myspace, Hi5, and facebook, it is going to be very interesting as to what AOL will do with Bebo.
Bebo claims to have over 40 million registered users wordwide and with AOL’s takeover it is expected to rise very fast as they plan to expand globally as they are already one of the top players in the UK abit about bebo taken from the takeover statement below
Bebo, founded by Michael and Xochi Birch, is the world’s leading global social media network. Building on the notion of traditional social networking websites, Bebo combines community, self-expression and entertainment to enable its users to consume, create, discover and share professional and user-generated content through the Bebo website. Bebo has 11.4m unique users in the UK and a total membership of more than 40 million worldwide. Bebo also ranks as the UK’s most engaging social network with users spending an average of 33 minutes on the site per usage day
So in all conclusions this has been a great buy for AOL as they are firmly establishing themselves in the social market. Although a hefty price tag the conclusion is that its very much worth it
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