We all know that link building is a dreary, but vital part of any SEO campaign. High ranking or high PR pages that are relevant to your site and linking back to you is always the bomb. But, contrary to what some people will have you believe, those same kinds of sites that aren’t related to your site can be just as worthy of your attention. Recently, some of the most sought after back links are those that come from the majestic .edu websites; Google loves them.
I see a lot of people, though, that go after .edu links almost exclusively. Given, these are often the same guys-n-gals that think that Google Page Rank is the most important thing in the world. Yes, they’re great to get back links from, but I don’t think anyone should be dropping the majority of their link building efforts into searching for .edu’s.
Yes, Google see’s them as royalty. Yes, getting those kinds of back links is awesome. However, how many .edu sites have you seen that are, well… plain crappy. I’ve come across many that don’t offer much at all, while I’ve also seen some very informative and helpful ones. The question in my mind is will Google start to realize how very non-helpful many of these are? Will Google start to notice the trend that everyone and their grandma is focusing on getting these back links? If that happens, and you spent all of your precious time seeking these back links, what is going to happen to the value of your website?
What do you think? Do you think their authority and importance are here to stay or do you there’s a possibility of change coming any time in the near future?
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