There’s so many SEO techniques out there that it’s hard to keep track of what works and what doesn’t work. Personally I think it depends on the site you’re trying to market. I’ve had sites which have seen a huge boost in traffic from social networking and others which have had to rely on article marketing. One mistake I’ve seen a lot of webmasters make throughout my career is getting caught up in the latest thing and forgetting all about the basics of SEO. Yes, you’ve got to keep up with the times but you can’t ignore the SEO foundation techniques either.
• Title Tag: I loathe seeing a site with the exciting name of ‘untitled’. Remember that this is the first this search engines and visitors see.
• Meta Tag: Proper meta-tags are a great way to include keywords, as long as you don’t go overboard.
• Heading Tags: These tags help users and search engines to know where the key points are.
• Alt Tags On Images: Not only does this provide an alternative if the image doesn’t load but it’s also a way to add extra text to your source code.
• Title Attributes On Links: Again, this is another way to get those keywords in and to show that a link has relevance.
• Sitemaps: Search engines use these to index your site.
• Content: I visit sites because they’ve got some content that I’m interested in. Do it properly and you can get quite a few keywords in as well.
Well that’s my little diatribe on getting back to the basics. Feel free to add any little pointers that I might have overlooked.
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