Not just satisfied with having a Twitter account it seems that the Royal Family wants to broaden their social media influence with a Facebook page. The British monarchy has had to watch their power and influence slip away over the years, but just maybe they can regain some of this with the help of social media. After all, we have seen many ordinary people find international fame with their social media antics so why not the Royal Family?
There are currently half a billion people using Facebook and there is now doubting that it is an influential social media website. To make the most of it though users have to interact with the community and inject their personality into their page. The Royal Family’s Twitter account feels more like a spam account and there is no attempt at interaction – should we dare to hope that more is going to happen with this Facebook page. It would be nice to have a few interactions with Prince Charles and having the Queen comment on my holiday pics would be nice – it probably won’t happen though.
The power of social media is increasing all the time and it can no longer be ignored by anyone who wants to build a reputation. It is getting to the stage where failure to have a Facebook page makes you a bit irrelevant. It seems that somebody in the Royal Family’s publicity team has noticed this and had decided to remedy the situation. It will be interesting to see how they make use of this page; it could probably get a lot of followers if it was handled correctly. Maybe they could provide information and pictures that are not available elsewhere – at least give something of value to those who might join.






