What’s the key to getting good rankings? There’s a lot of debate about this and if you talk to ten SEO professionals, you’re likely to get ten different answers. Word out of the SEO camp this week is that it’s possible to boost your engine rankings using two little known methods:
Searching By Brand Name:
The common convention is to have people search for a keyword or key phrase and if enough of them land on your page then this can increase your rankings. It makes sense from the search engine’s point of view. If a lot of people are going to your site then there must be something important there. The problem with that is competition. One strategy suggested to overcome this is naming a brand or domain at the end of an article etc. without linking to it. People would have to search directly in order to find it, thereby targeting the brand/domain.
Using Guest Blogging:
Unfortunately some in the SEO world tend to abuse this, but it is still a viable method for increasing traffic. Simply find some blogs within your niche that allow guest blogging, write an excellent post that contains a link to your site, and submit it to them. If your work is relevant and of a high quality, you get another incoming link and the blog gets great content. Everybody wins.
Does this work? Well many people seem to think that it does and, on the surface, it does seem plausible.
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