I am seeing more and more sites that are coming online everyday leaving out the all so valuable breadcrumb trails. This is a must when you are performing SEO and leaving this out could effect your rankings quite seriously.
Basically a breadcrumb is a navigational link abit like a site map but should be implemented as a trail to where that page is located in a site – for example if I went onto a site to buy bicycles and I went to page 4 I would expect to see a breadcrumb trail as follows – Bicycles Home > Bicyle Types > 3 wheel Bikes> Yamaha.
As you notice it all links back to the homepage thus giving the homepage the authority status so I recommend chucking in a targetted main keyword there.
Breadcrumbs are a very important factor to all SEO efforts these days and should not be left out. The reason I am blogging about this is because I see so many so called SEO Gurus not implementing this nor using the benefit of anchor texts correctly on there site. For example using “Read More”, why not ellaborate on this? why not show the users and the search engines what you want them to read more about targetting your main keywords “Read more information on bicycles and motorbikes”, quick and prompt your telling them what information there will be if they click that link.
Please all fellow SEOs dont forget onpage optimization is still vital in obtaining good quality rankings
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