Browsing and energy consumption

A recent study conducted in the area of browsing has shown that web technologies impact the consumption of energy in the client side. The Flash rotating ads are considered to be the most power consuming elements in the website.
When users browse different websites through search engines, a major power drain occurs. This was the main reason behind the measurement of the energy consumption when visiting many popular websites.

Researchers used various tools including Windows Task manager and other applications for measurement of the amperage for tests. The study concentrated more on the use of Flash in websites. It was not clear whether it is the technology of Flash or the way it is implemented in the website that makes this high energy consumption.

This study has revealed that it is still possible to surf the internet in the greenest manner. This power consumption will in fact increase over time. When this study will throw light to green manner of internet browsing, it is expected that this will be a beginning for the most advanced testing in this area. Websites might come to a place wherein they will start using less power consuming items in their web pages, thereby helping users and search engines.

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  • http://www.vedetta.com Vedetta

    It’s the perfect time for Flash to go green.

  • http://www.integratedroi.com/ Integrated Marketing – Steven Leung

    There’s a convenient way for Lenovo/IBM laptop users to see how much power they’re consuming surfing the web. The Lenovo power manager tells you how many watts of power the computer is using.

    My laptop is using 7.13W right now and regularly goes up to 10-12W when using a Flash-heavy site. These are pretty small numbers compared to desktops, or light bulbs, but as a percentage, the increase is significant.

  • http://www.wx1.org/ Reciprocal

    Right now Flash is heavy to load, maybe it’s time to get back to the old simple web page.

  • Inbaraj

    I usually discourage my clients from using Flash on their corporate websites. Flash can be a real nuisance at times. There are easier alternatives with JS or AJAX to perform simple slideshows :-)

  • http://www.gsmskills.com cell phone repair guides

    so its mean the flash based ads or movies , sucks the energy and its very awful for visitors to bear such a time waste and energy

  • http://restaurants.uptake.com/ UpTake Suz

    I’m glad that Inbaraj discourages people from using flash- i always groan and quickly click through when a website has a big flash intro. It doesn’t make it more appealing to me, personally. The ONLY flash intro that I’ve enjoyed was from the candlelight inn in Sonoma (I’m not associated with them at all, but their flash is cool) http://www.candlelightinn.com in your browser will show it to you…

  • Thush

    Can I know what is the lenovo laptop type with power measuring feature

  • http://www.dummybuilder.com Guest

    Guess what? I don’t really like those type of ads too. Sometimes, they’re not even relevant!

  • Jackie Jackson

    I must say that this is the weird post I’ve ever read on a blog – yet it is very interesting. I mean this whole greener world thing is getting a bit too much now. It would be interesting if u could come up with stats like how much less energy will be consumed if flash is completely eliminated from the websites around the world. If the figure is like 0.0XX%, then what difference will it make?

    Also already very few websites use flash nowadays!

    Anyway – I’ve just started reading your posts – and I must say they’re addictive!

  • http://www.netage.co.za lynnscott

    There is still quite a few site’s useing flash…I would say we all have to save energy in some way….Green is in..I have also seen some of the web sites are green freindly….when we are doing the sites we should take into consideration….GREEN…Great read as always…Thanks