Many webmasters spend entirely too much time stressing over their page’s Google rank. Unless you’re only building the site in order to flip it to the highest bidder, then more than likely you’re stressing yourself out over nothing. Google page rank is not the miracle solution that it is hyped up to be.
If you have an e-commerce site, for example, do you think your potential clients are looking for a high page rank? Or, do you think they’re looking for a good deal on what you’re selling and for a site they feel they can trust? Chances are that a good percent of them don’t even have the Google toolbar, or know what page rank really is. I really doubt that if you have the right traffic finding their way to your site, that you’re losing any sales or revenue by having little or no color in the PR bar!
Some SEO “experts” even fall into this trap. Of course, if the client is dead-set on increasing their page rank, then sometimes they have no choice but to strive for that. But, the true SEO star knows that page rank isn’t everything. More importantly, work should consistently be done to improve the quality, traffic, and in some cases the security, of the site.
I agree totally with what SEOabc said… “Get back to the basics: Great content + On page factors + Links. PR will usually follow after”. Notice that linking is listed last; I’ve seen sites that have very few back-links receive an increase in Google page rank. Making sure your site offers something of value to your visitors, and not ignoring those tedious little things like meta’s, titles, and page structure should always be the first concern for your SEO efforts.
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