Family relationships have been very popular on Facebook. Not only are its family-oriented applications such the “We’re Related” application one of the most used. Families also constitute the majority of the Facebook population. But recently, these numbers have gone down.
With this, the social network decided to give families a tribute through its new family group feature. This allows users to create groups of their families so that they can easily interact with each other. It is not really entirely different only that a group can be created that is exclusive only to family members.
This is done all because of the recent drop in users from 1.2 million to only 770,000. Facebook is losing numbers and it has to do something to counteract what is happening. Our guess is that people are using Facebook less because of the recent news about selling information to advertisers. Because information have become less private and the trust of users have gone down, people are less likely to disclose personal information about themselves especially that of their families. This new feature is for the goal of encouraging families to participate in the said social network.
However, this is bothering. It is evident that there are a lots of applications for families and having a separate feature for them is just nonsense. Or is it?
It seems that Facebook have found family networks valuable. In fact, family advertising is one of the most powerful viral advertising out there. It is also a nice tool for referral. A lot of people who just joined a particular social network will quickly inform their family members and ask them to join as well. So with this feature, it will not only be a couple of members. Now it can be the entire family.
Although the idea is somewhat hopeful, family oriented individuals have started registering just to avail the new feature. it had really triggered the interests on mothers. However, the young people are not really as enthusiastic.
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