Kevin Rose is at it again. Some people have claimed that Twitter have beaten Digg to the ground. It was just this January when Matt Churchill said in his post “Twitter vs. Digg: Measuring Success” that Twitter has equaled Digg in popularity because of a whopping 974% surge in its users thiss year. This was further exemplified with Joe Wallace’s post “Twitter vs. Digg: Social Media Wars” that indicated Twitter had really topped Digg. But what did Kevin Rose do? Whine? Complain? Create another website that will beat Twitter? Hell no. But he did create a website that will help Twitter.
A common error among internet marketers is the search to break new grounds. If you are as lucky as the founder of Twitter or Google, then you may find yourself successful. But then, helping or contributing to what is already out there is a rather wise option to make. That is why we have to commend Kevin Rose for his efforts on this new targeted Twitter directory called WeFollow.
Unlike other directories, WeFollow has this unique feature of getting updated easily. Each entry along with categories are ranked based on the number of followers. All one needs to do is reply to WeFollow on Twitter with the following format:
@wefollow #category1 #category2 #category3
WeFollow have also limited the number of categories you can sign yourself into. I think this is to make sure that the people in each category are somehow targeted. Because anyone can sign themselves to a particular category, there is the danger of irrelevant sign-ups that only solicits followers. If you want to try signing to more than three categories like what @mattcutts did, you will find that only the last three categories were credited.
I think WeFollow is a nice directory especially for those who are starting out on Twitter. Let us face it. All of us want to follow people who are relevant in our field. For example, if you are a designer, wouldn’t you find it more interesting to carry a conversation with a fellow designer than a programmer? Of course, there will still be a connection but not as intense as that of the same niche. Also, this will also be useful for customer targetting. If people are sorted into categories of interests, then targeting them for marketing would be more worthwhile because of better conversions.
In the end, we have to thank Kevin Rose for WeFollow. As Danny Sullivan said in his discussion of WeFollow,
It’s not perfect, but it’s a great start and well worth visiting.
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