Google in a recent blog from their office has declared that, they are going to anonymize the IP of the logs in their search engine servers in 9 months. This has been an update on the earlier declaration of the retention period of 18 months.
This change has been made by the company in an attempt to protect the data and privacy of the users. The search engine giant has been closely researching this and has even accepted a request to keep a link for privacy policy on their home pages.
The main concern of the Google engineers have been for how to find out a way in which they can reduce the loss of data quality in the logs and at the same time, bring down the retention period of the IPs. This data is being used by the company to improve the search results and conduct the advertisement campaigns based on the location details as well as language preferences of their users.
Even when the methods for anonymization will have to face changes, it will be successful in bringing down the retention period. So, they have been able to devise methods that preserve the data utility and anonymize the IP address as well.
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