Well Google’s done it again. They’ve gotten themselves a picnic basket of sorts, or is that a Picnik basket? Google has recently announced that they’ve bought over Picnik, best known for its integration with the Yahoo-owned Flickr. Yes, it’s that Picnik, the online photo editing service. It seems that Google is set to get their hands dirty in yet another arena.
Google has made themselves into the internet giant that they are by doing one of two things. Firstly, they are constantly tweaking their search capabilities to make it better and easier to us. Secondly, they experiment. This has lead to some costly blunders (can anyone say Buzz introduction) but it has also created some winners. What about this new venture? Photo sharing has become a big deal on the web. It’s even used for marketing in some cases. Can you imagine the potential of a more streamlined version of what exists today?
What if Google were to offer this service completely free? It’s doubtful that they will but even so, it still opens up AdWords and the like to a whole new market. That’s good news for marketers and forums have been, pardon the pun, buzzing. What’s Google going to do next? Maybe Google Chat will become the next Skype. Who knows? That’s one thing about Google, they always keep things interesting.
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