
The latest post on SEOmoz blog entitled “Nofollow is Dying: The Impact of Microblogging and Nofollow on SEO” touched on a very important issue in the the SEO world – that is the importance of nofollow links. SEOs have always believed that links should always be done on dofollow sites because nofollow does not provide link juice. However, SEOmoz have this theory that nofollow does not matter anymore.
SEOmoz provided good basis for this claim. The author referred to microblogging platforms such as Twitter that only have nofollow links. However, the conversion of these links are phenomenal since links are shown to concerned followers. If this idea is going to be applied to SEO, this can somehow change the search engines’ algorithm. With their goal of providing the most relevant search results to their users, it is not surprising if they will consider nofollow microblogging links in the future.
Another basis SEOmoz have presented is the explosion of 3rd party program users. Like social media sites such as Twitter, 3rd party websites such as blogger, wordpress.com and others usually have nofollow links. However, with the increase in users, search engines can’t always say that the links to these blogs must be ignored. Some of them are relevant and ignoring them are not practical.
Third, nofollow links have been proven to be more trusted. This can be attributed to the announcement that nofollow links are not counted by search engines. It is with this reason that spam is not present in most of the nofollow websites. Spammers usually flood the dofollow sites with their links expecting link juice. Ironically, the people who try to game the system only make the dofollow links look worse than the nofollow links. This is an aspect that search engines may consider as they weigh which link is worth more.
I have personal experience with this as well. I have found that the search engines managed to crawl my site even if I commented on related nofollow sites. I tried searching the links and the nofollow comment came out in the listings. This means that the search engines are still counting that link even if it comes from a nofollow blog.
However, this is just a theory. I think it is still best for Google to have this rule because it limits comment spam as well as build relevant content to a particular page. But it is still an interesting thing to know that nofollow may also be valued by search engines.
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