Musa Aykac|November 22, 2008|16

Is it The End to SEO as we Know It With Google Search Wiki?

Google have chucked a spanner in the works for all SEO’s or have they really? Lets take a look. For those of you who do not know what search wiki is please see below for a snippet from Google

Today we’re launching SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don’t feel belong. These modifications will be shown to you every time you do the same search in the future. SearchWiki is available to signed-in Google users. We store your changes in your Google Account. If you are wondering if you are signed in, you can always check by noting if your username appears in the upper right-hand side of the page.

So will this effect how we perceive SEO? Well not really, as Googles new search wiki is only based on a users specified preference. So whatever the user decides to vote up or delete will only be displayed in their personal account. But what I am interested in is how this will actually develop in say a year from now. What is there to say that Google will in someway add this to their algo? So they look at which sites will be getting the most votes and give them a boost? Well that would be hugely prone to abuse and I believe if Google did to something like this, they would leave the door wide open for a new search engine to replace them.

But no doubt they will be using this data for a purpose, who knows yet but I am certain the big G has more suprises around the corner as they look to advance search into the next generation.

Take a look at the video below for an indepth video


Subscribe to our blog to receive new posts and updates by Email

About Musa Aykac

Musa is the founder of SEOTops and has been in the internet marketing industry since a young age.
This entry was posted in Google, News and tagged , , , . Bookmark the permalink.
  • swapna khade

    Hi,

    I am very happy to read your post. You show one part of SEO work.

    Thanks

  • Geansai Gorm

    I think it’s a massive step towards killing SEO as we know it. Eventually, surely, google will give some weight to search wiki… maybe not for a couple of years though until they have enough data / research done on how people are using it

  • http://www.whitespark.ca Edmonton SEO

    Good post, and a catchy title. I totally agree with you – SearchWiki will not be the end of SEO as we know it. As you said, if they did incorporate this into the algorithm then it would quickly become abused. I think it’s just one more feature to encourage people to signup for google accounts. I actually used it on some of the terms that I regular search for, but then realized that I don’t want my selections to be number one. If a new site comes along that is highly relevant, then I could miss it. I doubt that SearchWiki will get wide spread adoption.

  • http://earningsource.blogspot.com earn trust online

    If Google add this to their algo.I can imagine the volume of spam comments/votes coming up on the world largest search engine.

  • http://earningsource.blogspot.com Earn trust online

    BTW that’s what Scour.com is doing it now,with 3 major search engine combine.

  • http://www.lordmarin.com lordmarin

    Good post…But what is the future of seo?

  • http://chanux.wordpress.com Chanux

    “So they look at which sites will be getting the most votes and give them a boost? Well that would be hugely prone to abuse and I believe if Google did to something like this, they would leave the door wide open for a new search engine to replace them.”

    COMPLETELY wrong. If Google does that Google will stay here with us even more. What people like should come first in a search result. Not what site owners want. Go Google go!

  • http://www.integratedroi.com/ Steven Leung – Integrated Marketing

    It’d be a shame if this feature were too prone to abuse, but I don’t think it’s the end of SEO either. But if this feature because truly popular it would be interesting to see how SearchWiki graffiti affected CTRs for organic SERPs.

    Search Engine Land did an interview with a Google product manager who said that they wouldn’t close the door on using information gotten from SearchWiki in their search results.

    I link to the article from the primer I wrote talking about how businesses are impacted by SearchWiki:

    http://www.integratedroi.com/businesses-adjust-to-google-searchwiki/

  • Marketing Agency Nottingham, UK

    You still find websites on the front page of the SERP’s that seem irrelevant, at the same time there are sites on pages 2 or 3 that provide better information but aren’t aggressively optimised. Therefore I see this ‘experiment’ as a way for Google to use its millions of users to help determine quality content. Of course this will be open to spam and competitor sabotage but Google has good logic and tools to defend against spam.

  • http://www.submitinme.com Glenn Paul

    Search wiki will not be a SEO killer for sure. The comments that we make and the promotion of the SERPS are visible to only those who made it. Though Google collects the search wiki data, as entered by the users, it will not have a direct effect in the SERPS. Nice post anyway.

  • http://gbdoc.com Alex

    Very interesting notice, there’re many doubts according to this new Google feature, firstly what is the sense to right comment just for me? If the site really interesting I just bookmark it instead of writing any comments? I thing people go to google for searching but not for commenting and ranging SERP if it really become possible then every one starts to vote against his competitors I mean webmasters ;)

  • http://www.1up-seo.com Rauh

    The end of seo is NOT coming through that little “search wiki” toy thing..this is rather ridiculous compared to the MAJOR changes which google started in early 90 with their new algor in regards to “branding” (brand favoritism).

    In a nutshell: Google made SIGNIFICANT changes to how SEO will be in the next few years.

    Cheers,

    G.

  • http://www.1up-seo.com Rauh

    (i need more coffee…i meant 2009, those recent weeks.) Just google “google and branding” and things like that, or visit the bigger SEO sites and you will what i am mumbling about.

    ty

  • http://www.backlinkplace.com Guest

    Finally someone who can write a good blog ! . This is the kind of information that is useful to those want to increase their SERP’s. I loved your post and will be telling others about it. Subscribing to your RSS feed now. Thanks

  • http://www.agramycity.com Baxy

    You are right; Tomorrow Google might come out with a new idea of including these votes in its search result. Every one knows that Google is most surprising search engine. I am sure that this will effect the optimization in any way now or later.

  • http://buy-twitter-followers.net Donna Keiter

    I love how you capture the essence of the concept, really excellent writting taste, I enojoyed it!