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	<title>Comments on: PPC Oppurtunities</title>
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	<link>http://www.seotops.co.uk/ppc-oppurtunities_451/</link>
	<description>Dive Into the World of Search</description>
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		<title>By: Mike gray</title>
		<link>http://www.seotops.co.uk/ppc-oppurtunities_451/comment-page-1/#comment-9135</link>
		<dc:creator>Mike gray</dc:creator>
		<pubDate>Wed, 18 Mar 2009 06:53:42 +0000</pubDate>
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		<description>Yes the foreign language ppc certainly opens up some tantalising opportunities but of course also some pitfalls as to know the keywords to use and which search engines rule. Some nice info on this is given in this post and if you can understand this new market it could be back to the days of profitable 1 cent clicks or should that be I yen clicks.</description>
		<content:encoded><![CDATA[<p>Yes the foreign language ppc certainly opens up some tantalising opportunities but of course also some pitfalls as to know the keywords to use and which search engines rule. Some nice info on this is given in this post and if you can understand this new market it could be back to the days of profitable 1 cent clicks or should that be I yen clicks.</p>
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		<title>By: Wausau Marketing</title>
		<link>http://www.seotops.co.uk/ppc-oppurtunities_451/comment-page-1/#comment-4669</link>
		<dc:creator>Wausau Marketing</dc:creator>
		<pubDate>Sun, 09 Nov 2008 05:30:28 +0000</pubDate>
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		<description>One can find many cases in which online marketers have not heeded the painful lessons learned by their offline counterparts:  the search engine landscape with international and multicultural markets is one such case.

To this day, some offline marketers make inaccurate assumptions that what has worked with the General Market will work with other multicultural and international segments.  Often, it does not.  

Your commentary on recognizing and respecting these differences in the realm of search engine marketing is insightful and important.  The internet may be a medium that makes surgical targeting effective and cost effective, but until more strategic lessons are extended from offline to online, the pitfalls of a tactics-centric medium will continue to exist.</description>
		<content:encoded><![CDATA[<p>One can find many cases in which online marketers have not heeded the painful lessons learned by their offline counterparts:  the search engine landscape with international and multicultural markets is one such case.</p>
<p>To this day, some offline marketers make inaccurate assumptions that what has worked with the General Market will work with other multicultural and international segments.  Often, it does not.  </p>
<p>Your commentary on recognizing and respecting these differences in the realm of search engine marketing is insightful and important.  The internet may be a medium that makes surgical targeting effective and cost effective, but until more strategic lessons are extended from offline to online, the pitfalls of a tactics-centric medium will continue to exist.</p>
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	<item>
		<title>By: faye</title>
		<link>http://www.seotops.co.uk/ppc-oppurtunities_451/comment-page-1/#comment-4651</link>
		<dc:creator>faye</dc:creator>
		<pubDate>Sat, 08 Nov 2008 08:56:00 +0000</pubDate>
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		<description>Informative, especially with the Chinese and Japanese market opportunity. So Google still has to set off its spikes there. How similar or different Baidu works in contrast with Google?</description>
		<content:encoded><![CDATA[<p>Informative, especially with the Chinese and Japanese market opportunity. So Google still has to set off its spikes there. How similar or different Baidu works in contrast with Google?</p>
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		<title>By: Rachel</title>
		<link>http://www.seotops.co.uk/ppc-oppurtunities_451/comment-page-1/#comment-4602</link>
		<dc:creator>Rachel</dc:creator>
		<pubDate>Wed, 05 Nov 2008 16:20:26 +0000</pubDate>
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		<description>Do you have any tips or resources that help you target those markets? For instance, how do you do keyword research for China and Japan?</description>
		<content:encoded><![CDATA[<p>Do you have any tips or resources that help you target those markets? For instance, how do you do keyword research for China and Japan?</p>
]]></content:encoded>
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		<title>By: Monty J</title>
		<link>http://www.seotops.co.uk/ppc-oppurtunities_451/comment-page-1/#comment-4570</link>
		<dc:creator>Monty J</dc:creator>
		<pubDate>Wed, 05 Nov 2008 04:56:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.seotops.com/?p=451#comment-4570</guid>
		<description>Having the right optimization for PPC is very important.</description>
		<content:encoded><![CDATA[<p>Having the right optimization for PPC is very important.</p>
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