Yahoo Answers has been a very powerful marketing tool. What one needs to do to establish his expertise in a particular field is to simply find related questions and answer the questions while linking them to valuable areas of your website or blog. With this, one can expect that the person clicking through the link has an interest on the topic. He will not have asked the question or searched for it if he does not have an interest in it in the first place. This makes Yahoo answers not only effective but targeted as well.
Also, Yahoo Answers posts have a high tendency of showing up in the Google rankings. If one types a question in Google search, the results are almost always from Yahoo Answers. With Google, your link is not only getting a visit from the one who asked the question. You are also getting visits from dozens of people searching the same question in Google.
However, as one uses Yahoo Answers, he will find out that one of the hardest things to do is to find the questions to answer. You may have a lot of expertise in a particular field but you always have to sift through the results to find open questions which you can benefit from.
There are some old ways of getting some questions. One can browse through the categories in Yahoo Answers to find some related questions. Another way is to set up an RSS feed and sift the results. However, both can be a but painstaking. It also takes time which takes the fun away from using Yahoo Answers for easy marketing.
This is the reason why Yahoo Answers now implements the Suggested Questions feature. This means one does not need to go through the painstaking way of searching for related questions. He can now see related questions as they are suggested for him.
However, Yahoo noted that these questions will only pop up for people who have a decent amount of activity around a particular topic. It takes some time for the system to understand your interest so one has to tell it that “Hey! I’m an expert on this field so please give me some suggested questions.”
The key to using this feature is targeted answering. So Yahoo Answers services need to at least set up different accounts for different niches or only answer on a particular topic.
For those who don’t like the feature. Yahoo Answers allow you to turn it off. But what for when it helps you find the questions you need to establish your expertise?
Subscribe to our blog to receive new posts and updates by Email