Directory submission may have been one of the oldest link building methods out there. However, it is still as effective. With the way the economy is taking the spiral downturn, a resort to free ways of link building is becoming more common. And why should they not be? Directories offer one-way quality link juice. That is, if you post in the right directory.
As Debra Mastaler puts it in her post in Search Engine Land entitled “A Link Building Stimulus“, people are “willing to cut back on the number of link building techniques they contract for, but not the quality of the links secured.” With this, she came up with some of the most popular directories.
Some of the directories she mentioned are DMOZ, Yahoo! Directory, Best of the Web, Ezilon, Joe Ant, Massive Links, GoGuides, Rubberstamped, Greenstalk, Business and Aviva. Of course some are more popular than other but submitting to each of them will still contribute to the link juice one is after.
Also, Debra noted the power of specialized directories. There are niche-specific directories such as dog directories and cat directories while there are format-specific ones like RSS directories and podcast directories. The key is to find some niche-specific directories to ensure the quality of links as well as reformat the site in different ways so it can make use of format-specific directories.
Okay, so we have established that directories bring link juice. But what about traffic? Directories may bring traffic only if the website is submitted in a relevant directory. That is the reason why finding a niche-specific directory is very important. Just think of it this way. When a person is looking for information on dogs, will he visit the cat directory? Definitely not. But if he visits the dog directory and found your website there, then he will have a higher likelihood of visiting it. That’s the simple concept.
But upon knowing the power of directories, one does not need to rush. There have been a lot of stories on the internet which have seen their sites get deindexed because they got too excited and submitted to multiple directories at once. Manual submission is still best for it can be regulated to a specific amount per day. Of course, this may take some time that is why it will be wise if you hire a manual directory submission service.
With all the things said in this article, we can expect directory submission to stay despite all the global ups and downs.
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