Talking about the trends is always good to start with summarizing the previous tendencies that prevailed in the SEO field lately. In this particular area, SEO, there were three major factors that influenced the website visibility or the so called web presence of it more then others. They are:
Original, keywords rich content
Number of incoming relevant links
W3C compatible HTML code
Search engine giants like Google have stressed on the fact that they tend to value the websites that have a greater “offline” influence – higher in their search results rankings. For example, if you search for “Walmart Christmas specials” you would be probably getting results with links to the Walmart’s official page rather than the any other third party advertisement.
This is becoming of even greater importance in year 2008 as we have to take into consideration that very often today, you don’t find anything relevant following your search engine results. As the result (and you obviously know that search engine technology is constantly developing) rules of the SEO are changing. Black-hat SEO is being even more ineffective as the search engines introduce smarter tweaks in their algorithms of calculating the Page Rank (by Google, inc) and query results.
So, the main focus of the search engines for the days to come is going to be nothing but the website content. Relevant website content. The more informative it is – the more people are going to read it, bookmark it and recommend it to their friends. OS Commerce based websites that promote and sell their products are very welcome to have more reviews of the products, testimonials of their proud customers, cover stories by the press or TV as that is something that brings more of their potential customers to them.
And you cannot get higher results by using the “11111!!!!!!!!!” tweak like some people did back in 2004, unless you want your website to get banned and never appear in the search results again.
Subscribe to our blog to receive new posts and updates by Email
