Comments on: Twitterers Bust Skittles Campaign

By: Rhinoplasty Atlanta

Rhinoplasty Atlanta — Tue, 06 Dec 2011 01:37:00 +0000

I completely agree with this. If people are involved with you on an emotional level, they will be much more likely to refer friends and family to your business, as well as talk positively about your brand.

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By: Anonymous

Anonymous — Thu, 31 Mar 2011 16:23:00 +0000

free publicity… now I’m thinking about Skittles. Something I haven’t done in a very long time. I’m not so sure this is a bad thing.

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Intranet Software — Tue, 07 Sep 2010 05:47:30 +0000

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By: Hari Hermawan

Hari Hermawan — Wed, 03 Mar 2010 14:13:08 +0000

Well, in my opinion i think it’s natural to get traffic from high traffic site like twitter. might be it’s what skittles thinks

By: Tanay

Tanay — Tue, 02 Jun 2009 17:13:27 +0000

I agree with pierre. people only did this when skittles promoted twitter on its home page.

By: Guest

Guest — Sat, 23 May 2009 09:11:17 +0000

What about the old any advertising even bad advertising is better than no advertising at all??? people are still talking so basically it worked

By: Roxanne

Roxanne — Thu, 14 May 2009 18:38:27 +0000

Too bad for Skittles. They just don’t know how to use social media well to promote their product.

By: Skittles Tastes the Social Media Rainbow | Spring Creek Group

Skittles Tastes the Social Media Rainbow | Spring Creek Group — Wed, 11 Mar 2009 17:10:22 +0000

[...] best laid plans of candy makers and social media marketers couldn’t possibly go awry, [...]

By: Jared

Jared — Tue, 10 Mar 2009 19:28:29 +0000

I saw another article on Skittles that said it was a good campaign. Anyway, whether it was or wasn’t, the point is that marketing is no longer a one way advertisement to the consumer. The consumer now is interactive in that advertisement and some companies might not like what that does.