One thing you’ll quickly realize about the SEO world is that there’s always some debate or the other. Take the example of RSS feeds. Some people firmly believe that they’re a waste of time and create nothing but duplicate content which search engines will ignore. Others argue that RSS feeds should be a part of any SEO strategy, if used properly. There might be something in this if you can write summaries which include your keywords but are different from the wording on your site. This way you can actually increase the number of times your keywords appear without being accused of keyword stuffing.
RSS feeds are common on a lot of sites now as webmasters are seeing their value in reaching potential visitors. By giving them an interesting teaser, it is possible to entice them to your site thereby increasing your traffic. RSS feeds work best on sites which are regularly updated though so if you have site that isn’t updated more than once a month you won’t be getting its full benefits. These include:
• RSS feeds are a convenient way to update content.
• RSS feeds allow potential viewers to find out about your site without feeling as though they’re being forced to visit.
• RSS feeds are compatible with both human readers and search engine spiders.
• RSS feeds are an excellent way to market blogs since these tend to updated most often.
• RSS feeds have the potential to be ‘syndicated’ by other webmasters and this can increase your back-links.
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