We all know the saying that content is king when it comes to SEO. The problem lies in updating that content when you’ve got a huge site. I remember trying to update some pages on one of my sites a few years back. I wish I could say that I remember it fondly. CMS applications have made this process a lot easier and that’s why many web developers, especially those running blogs, have turned to them. It much more convenient to make changes and this can help with fine tuning meta tags, title tags, alt tags, etc., which is a big part of SEO.
Anyone reading about CMS applications will undoubtedly come across the debate as to whether they are really useful when it comes to SEO. Most of this is actually centred on WordPress, which typically cannot handle very large sites and has plug-ins that can go either way when it comes to helping or hurting your SEO efforts. Personally, even though WordPress is undoubtedly the easiest CMS application to use, I’m backing Joomla. Why?
• Joomla features include page caching for improved performance and the use of RSS feeds.
• Joomla has a lot of plug-ins available which can increase the content of your site by linking to Wikipedia articles etc., thereby improving its importance in the eyes of the search engines.
• Joomla gives webmasters more freedom in terms of the number of things they can do. It can even create URLs that are more easily read by search engines.
• Joomla allows the insertion of custom code into its own, making it easy to integrate revenue programs such as Google AdSense or tracking code such as Google Analytics.
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