Yahoo has announced that it’s ready to become a major player in the search marketing game. Whether it will score big or go down in flames remains to be seen. At any rate, they’ve just unveiled a new tool which is supposed to allow for the management of multiple search marketing campaigns at the same time. It’s free and here’s what you can do with it.
• Import third party campaign data in one step.
• Make mass changes to various settings.
• Export data to an excel sheet for easy viewing.
• Use the keyword suggestion tool.
• Adjust multiple keyword bids.
• Review statistics for PTC, CTR etc. campaigns.
• Search for information on any campaign in your account.
• Easily find and replace text.
This new tool runs on the Adobe Air platform and feedback thus far is that it’s a little slow. It depends on how many campaigns you have though, so you should be okay if you only have a few. Downloading big files is a bit tedious as well, sometimes taking as much as 30 minutes. Is it ready to be a competitor for the features offered by Adwords? Not yet. As with any new program, there are some kinks to work out. Will Yahoo be able to compete with Google? Maybe. Maybe not. But at the very least, search marketers will have more options for running their campaigns.
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