Increasing SEO Rankings
Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you can’t implement a short-term approach to build a long-term source of organic traffic.
When you’re doing SEO, you need to be cautious. Some of the strategies that worked in the past will now get you penalized. On the contrary, some strategies that formerly weren’t worth your time are now essential.
If you want to build a sustainable web presence, then you need to adapt to the changes of Google’s algorithm. Whether you see these modifications or not, they are happening.
As you continue to align your content to the updated algorithm, you’ll gradually generate organic traffic. But more importantly, you’ll be able to attract prospects that could potentially become loyal customers.
Popular avenues for generating traffic to a business’s website include blogging, SEO, social media and email marketing. Many of these can (and, I would suggest, should) be used in conjunction with one another.
For example, blogging accounts for a large portion of traffic for businesses — and if you continue to create relevant, high-quality content, it will increase your rankings in the search engines, especially if you optimize your posts and promote them via social channels and email.
Today, I will share five tips that you can use to build a reliable source of organic traffic to your blog site:
1. Stop Focusing Solely On Keywords
Over the past few years, Google has made a concerted effort to value the overall experience of its users, which was all the more evident when it rolled out Hummingbird, a smarter search algorithm that looks at keywords in context. Their goal is to move away from seeing search queries as strings of keywords and towards understanding them as meaningful concepts.
A result of this is that Google now places greater emphasis on the value of your content than on the specific keywords it contains.
Does this mean that you shouldn’t optimize your content for keywords? No. The search engine still relies on keywords to some extent to understand the relevance of your content, but it’s gotten better at understanding context and detecting spammy, thin content — meaning that the days of achieving strong rankings simply by placing the main keyword in the title of your blog and repeating it over and over again throughout the content are over.
The key is to focus on creating quality content that provides useful information to your audience. If you want to rank number one for a keyword, then create content that deserves to be ranked number one. Stop looking for the shortcut in SEO. This mindset will do nothing but impede your visibility in the search engines.
2. Share Your Content On Social Media
More than two million blogs are posted each day. If you want to rank high in the search engines, then you need to get your content out into cyberspace. One of the best ways to do this is by building your brand visibility through social media.
Start sharing your blog posts on Facebook, Twitter and Google Plus. Create a social media regimen that holds you accountable each week. The more places your website is featured, the more data Google with gather on it.
Your social media fans are probably not ready to purchase your products. Unlike search engine users, they aren’t looking for an immediate solution to their problem. However, they are always interested in rich content related to the topics that matter to them and the problems they are trying to solve.
Creating thoughtful, useful content will ultimately improve the user experience of your fans. As you continue to provide value, they will start visiting your web properties. This will increase the level of engagement on your social media channels, in addition to your organic reach. It also can’t hurt that you’re potentially getting backlinks to your useful content pages.