Best SEO Tools WordPress
Is SEO important?
Well, there’s no point spending thousands of dollars for a beautiful website if no one can find it. Websites compete for attention and placement in the search engines, and those with the knowledge and experience to improve their website's ranking will receive the benefits of increased traffic and visibility. SEO equals success.
Ensure your website has been optimized with these tools to get an upperhand on the competition.
Keep in mind; mobile optimization is the most important factor for SEO. Now that Google’s search algorithm prioritizes responsive websites, it has never been more important to have your website optimized.
Not to mention over 80% of Google searches come from mobile.
At North Studio, we specialize in Drupal and WordPress web development - so let’s go through the best SEO tools for each CMS.
BEST DRUPAL SEO MODULES
This module directs visitors and reduces bounce rate traffic. This is the go-to module for retaining visitors to your site if directed from old URLs linked to other sites or search engines.
Instead of showing a standard "404 Page not found, " this module performs a search on the keywords in the URL, e.g. if a user goes to t, this module will do a search for "does not exist" and shows the result of the search instead of the 404 page.
Search engines disapprove of pages that can be accessed by two or more URLs. Get rid of duplicate URLs by using the Redirect module to explicitly redirect to useful links while getting rid of 404 error pages.
This module redirects traffic from pages that no longer exist on your site. The redirect module can also help you to check content that results in 404 errors such as images that have been deleted, content with malformed URLs, links formatted wrong, external linked pages, etc.
Remember to ensure searchers are redirected to the best possible page by creating related content in your current site.
How are people interacting with your site? What pages are they visiting? What Google keyword search did visitors use to find you?
This module should be on every Drupal website. No ifs, ands, or buts.
To maintain a successful business you need to know what is working and what is not. This is the best module to find out. You can see the top keywords for your site, your top entry and exit points, who is driving traffic to your site, etc. Here are some features we wanted to highlight:
- Anonymize visitors IP address
- Cache the Google Analytics code on your local server for improved page loading times