Blogging Search Engine Optimization
Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.
If you haven’t already submitted to blog directories, you are missing out on some great one-way links.
But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.
You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. These could be thought of as “lucrative keywords”. Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.
More Web Site Traffic and More Sales? Not Always
You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.
Length of Search Query is a Factor
A recent article in Information Week stated that the highest conversion rates from search engine traffic come from people who do four-word queries. The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four-word phrases that are relevant to your industry.
Target Your Blog for More Traffic and Sales
It isn’t just the four-word phrases that get converting traffic - there are two and three-word phrases that can bring you traffic and sales. Targeting your blog discussion to a two or three-word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. As long as there are new developments, new products, services, and trends, you’ll never have a shortage of these terms if you learn how to discover them.
Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme. You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of tags and the text of your permanent links that appear after each post.
Instead of pinging at 15-minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day - typically early in the morning (or at least before noon).
Check your website statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site.
It takes a bit of monitoring, but you can often predict when the date of your last spider visit was. An even faster way is to ping at a time when the spider is reading a page that carries your update.
Turn on your site feed(s) and use them to promote your blog. If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.
The more you post, the more food for the spider, which can cause the spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, until the spider just adds you to a more frequent schedule of returns.
Bottom Line: Blogs and Search Engine Optimization
You’ll be happy to know that you don’t have to slave over long blog posts several times a day, all day long to get similar results from your blog. In fact, some blog software will let you set up your posts in advance so that you can have posts show up daily even though you technically only blog once a month.
A few small changes to your blog can draw more search engine traffic without turning off your blog visitors. Done properly, this gives your audience more of what they were searching for in the first place.