Adam Berry / Getty Images Google s search engine uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are always a few things you can do to improve your rank in Google search results. The term for this is Search Engine Optimization or SEO. There are no guarantees and no quick schemes…
In search engine optimization, inbound links are a marketer s most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page s ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn t exactly something you should overlook in your SEO strategy…
Add to Flipboard Magazine. The job of an SEO has evolved over time due to Google updates, the rise of mobile, changes in the SERPs and so on. But how did SEO change throughout the years and are the older SEO techniques still useful today? In this article you will learn how the SEO’s role has changed over time and what successful SEO techniques are used today…
Peter Hughes, Senior Manager of Search Marketing for Constant Contact If you’re like most small business owners, figuring out how to make search engine optimization (SEO) work for your business can seem like a daunting task. Just the term “search engine optimization” can be enough to make your head spin. But what if SEO didn’t have to be so complicated? What…
Keeping up with Google is one of the most difficult aspects of SEO, as the algorithms are constantly changing and becoming more sophisticated. Google RankBrain is one of the newest and most important players in the suite of Google algorithm updates, and understanding how it works can help you create content that is tailored to appeal to RankBrain’s artificial…
Where did we come from? In 2012 the suggested ideal length of a blog article was 500-700 Words This was from leading content expert Constant Contact. Saying that it depends on reader loyalty, and overall format this article reflected the generally accepted idea that you just wanted to say what really needed to be said, the main point, and then get out. Nowadays…
An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred…
Fortunately, you don’t have to completely reinvent the wheel to optimize for Bing, but there are some factors and potential changes you need to consider. While there are some similarities in the SEO ranking factors for Bing and Google, there are also some significant differences that should be considered when optimizing your site. So, now you’re wondering, “how…
With billions upon billions of pages on the Internet, it can seem daunting to ensure your Shopify store is found by the right people. However, using the simple techniques and tips found in this three part series can make a big difference in not only helping customers find your online home, but also make sales. Last week we explored title tags and meta description…
Launching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it s an incredibly important consideration. In today s Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into…
You do want to make sure you add your sitemap to Google and Bing Webmaster Tools. You need to sign in or create an account and then add your site and sitemap. Here is a great step by step video on exactly how to do this! Quality Content This is the meat. And is absolutely the hardest to chew. Content is king. Fo real. There is so much packed into those two words…
More 5-star ratings than any other SEO course. Join 15, + students in the most popular, comprehensive and up-to-date SEO course on Udemy. See what students are saying about The Complete SEO Course: This Course is F#$%&ng AMAZING! Easy [things] anyone can implement – FREE. Can t say enough good things about this course! Thank You, Thank You, Thank You!WOW…
STEP #1: ACCESS THE GOOGLE KEYWORD PLANNER In order to use the Google Keyword Planner, you’ll need to have a Google Adwords account. If you don’t have one already, you can set one up in a few minutes here: (Just follow the prompts, enter some information about you and your business, and you’re in. Note: You don’t have to run an active campaign to use the GKP…
We’re nearing the mid-year mark. Are you satisfied with your website’s performance? If not, it’s not too late. You only need to make a few simple fixes to improve your website’s rank in search and increase traffic and conversions. Sound good? Review and implement the 10 factors listed below, and you’ll set a strong foundation for more search traffic in 2014…
Keeping the blog and blog posts SEO friendly is the first priority of any bloggers, so to keep it SEO optimized they use plugins like SEO by Yoast. Most of the bloggers use Yoast for their blog SEO, some upgrade to the premium version and some use the free version. If you are that user who’s using the free version of the Yoast then this tutorial will help you…
If the idea that SEO is dead crosses your mind or turns up in print, dismiss it. The fact is that nothing is really going to change in the way that we pursue the almighty ranking, with the possible exception of the resurgence of the long tail keyword, which was working its way back into our hearts anyway. Everything that worked before Hummingbird’s release will…
If you’ve ever been involved in defining an organization’s SEO strategy, chances are you’ve experienced a situation like this: an executive calls you into her office with an important request. She needs to you to improve or fix her site’s SEO. The problem is, in her very next breath, she restricts your ability to do that. She says stuff like, “Our site is too…
Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available. You can set up a quick, good-looking, fully-hosted blog using one of its many templates, or you can get into the world of self-hosting and coding to build your own professional site from scratch. Last year I wrote a…
Learn how to set up your first campaign in Rank Tracker and see where your website currently ranks for the most important keywords. View video transcript Welcome to SEO PowerSuite video training series. In this video you ll see up your first Rank Tracker project and check your website s rankings. Here s how you get started. Launch Rank Tracker. Enter your site…
1. Generate sitemaps and Optimize Links This is the most significant part which we fortunately covered in our latest series on Blogger SEO PACK. Read this series to understand clearly how many sitemaps should you create for your blog and how should you submit it to major search engines like Google, Yahoo and Bing (MSN). We also discussed ways to reduce crawl…
I’m an idiot. There, I said it. Any other idiots out there? It’s okay to admit it — this is a safe place. I’m talking to the non-geeks who don’t know what PPC or SEO or HTML stand for, people who don’t know the difference between ASP and PHP (hint: they’re not drugs). Why is technical knowledge like search engine optimization relegated to the geeks and know-it-alls…
In November 2011 Yahoo Site Explorer ceased to exist. This free service was quite popular among SEO specialists and web-site owners. They used it to determine link popularity of their websites as well as to study the link building strategy of competitors. As the Yahoo service was abandoned, the popularity of other backlink analysis services existed at that moment…
The best SEO tricks are strongly associated with the productivity power of content what you generate for business. That s why what are the strategies they capable to make content hybrid and rewards the best result are: (1) Strategy to generate good content. (2) Strategy to use good keywords (3) Strategy to achieve maximum number of higher authority links (4)…
We’re a data-driven digital marketing agency. Our Minneapolis SEO experts are all Google-certified. Like we said, we don’t make any SEO strategy decisions without consulting the data first. With our strategy in place and following the launch of your campaign, we need to make sure those numbers are showing us what we want to see. With that said, we know that the…
Given the numerous changes and updates Google has made to their search engine algorithms over the past few years, many marketers aren t 100% sure how they should be addressing on-page SEO and on-page optimization. In fact, some marketers are still trying to keyword stuff their way to the top of the SERPs! That being said, the on-page SEO of today is much different…
SEO Tools Tools to help you build and market your website. Firefox Extensions Web Tools Overview Overview of site contents. Includes site map, glossary, and quick start checklist. SEO Contains information about keywords, on page SEO, link building, and social interaction. PPC Tips on how to buy traffic from search engines. Tracking Learn how to track your success…
