White Hat SEO Black Hat SEO Definition White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don t run afoul of search engine (mainly Google) guidelines. Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with…
You must be using some kind of a checklist while optimizing a page for ranking well to make sure that you are doing the correct things. You must be using the checklist using an SEO plug-in such as On-Page Grader from Moz Pro or through Yoast or maybe you are using just a mental checklist. The major issue is that there are many flaws in the way SEOs and marketers…
You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places like social media and referrals. But if the search engines canāt properly access, crawl and index your site none of that matters for SEO. That is why in this section youāre going to learn how to look at your website from the search engineās…
Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Sometimes it is easy to get carried away with SEO though. In my opinion, the best technique is to keep it simple and apply a bit of common sense. Most SEO plugins will take care of…
In the world of Search Engine Optimization, there are a wide variety of techniques out there that people and companies use. While there is a safe way of doing things in SEO, there also is a risky way, which is forbidden by Google.This risky way of doing search engine optimization is referred to as black hat SEO, in which certain techniques are used to gain higher…
This is part of The Beginnerās Guide to Search Engine Optimization (SEO) series, written for humans, not robots. Keep in mind that when I say āadvanced, ā thatās relative. Whatās advanced for one group may be basic knowledge for another. As Iāve said before, Iām not an expert; Iām just a writer. And Iām sharing this to help other writers who donāt speak robot…
Search engine optimization is ever changing and evolving, so it s important to keep up with optimization trends and techniques. In the previous articles in our SEO series we dealt with the basics of search engine optimization as well as some tips & tricks of the trade. In this article we will explore more advanced techniques and discover why they are important…
āThe true measure of the value of any business leader and manager is performance.ā Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels. Effective SEO will require knowledge…
Who doesn t want to know what their competitors are up to? This course shows how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing forāand then outrank them on search engine results pages. Author Anson Alexander explains what to look for when researching a competitor s SEO presence and website…
Search engine optimisation, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things. To describe the two SEO methodologies the terms āWhite Hatā and āBlack Hatā SEO were coined. We sit very firmly in the white hat camp believing that while black hat SEO techniques might have…
Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started. If you are serious about increasing your website traffic, then you need to pay attention to the WordPress SEO best practices. In this guide, we will share the top WordPress SEO tips to help you improve…
Every local business needs a local SEO strategy. Do you have tested local SEO techniques in place for your local business? If youāre not, youāre not alone. Most of the local businesses that I meet with in a given month have not thought about their mobile SEO strategy let alone their local SEO strategy. SEO is a pretty complicated beast. Local SEO can also be…
SEO promotion should be part of your online marketing techniques. Search engine optimization is very essential for bloggers and website owners to acquire persistent organic traffic in the long-term. The roles SEO plays in internet marketing canāt be overemphasize. No developer ever goes contrary. Why SEO Promotion is Important for your Website Though SEO might…
The SEO (search engine optimisation) ranking of your website, in the modern context, holds paramount importance because it ensures higher traffic and increased browsing. However, the SEO algorithms for search engines like Google are changing almost every day. This means if you have not specialized in applying the proper SEO techniques, you will stand no chance…
If youāre looking to hide any negative content appearing online about yourself or your business, reverse search engine optimization or reverse SEO is what you need. Through reverse SEO strategies, you push down negative content off the first page of search engine results and try putting positive content at the top of the search results. When you may need reverse…
Youāve gone through every page of your website and added your target keywords to your title tags, heading tags, meta tags and body content ā that means youāre done with your search engine optimization, right?! Guess again! In fact, if you only optimize the HTML pages on your website, youāre missing out on a key opportunity ā the ability to optimize the PDF files…
Do More with Your SEO Part 1ā blog series Search Engine Optimization is still one of the most powerful tools that businesses have in terms of online marketing. An entire industry has been built in the last decade on a very narrow idea of the ability of marketers to get businesses ranking as highly as possible on search engines like Google. High rankings were…
SEO Is short for earch ngine ptimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) ā including Google, Bing, Yahoo and other search engines. Optimizing Visibility in Search Engines…
On page and off page optimization are two most touted words in the field of search engine optimization. Though the on-page vs off-page debate is as old as Google, it is still an area of constant debate. But the truth is both are vital to the success of an online business. Though the world of SEO has changed forever with the evolution of social media, it is very…
1. Social Media Engagement Social media is thought to be one of the maximum efficient ways to generate web-site visitors through helping a talk directly with its ability clients and probably create a fantastic shift of their attitude with recognize to its brand, product or idea. Strong social media indicators are considered favourably with the aid of Google…
Ironically, there is a lot of bad rep associated with ORM. When discussed between marketers, the first thing that comes to mind upon mentioning the term Online Reputation Management, is that the client requesting it probably needs to have something buried deep in the search results: Someoneās been naughty. However, this is not the case with 90% of the clients…
Keep your headlines under 55 Characters to make sure they will appear in Googleās search results cleanly ā and just as you wrote them. Why You should Optimise Your Titles and Headlines The amount of traffic that comes to your site is a ranking factor in Google. The amount of time spent on each page is also a ranking factor. If you want visitors to come to your…
Regardless if you already work, live and breathe the internet or if youāre just about to craft your online presence, thereās one magic term that youāve probably heard of ā SEO. SEO stands for Search Engine Optimization and by many is considered as some manipulative technique that can have an impact on how websites are ranked by search engines. Only a part of…
SEO is an acronym for search engine optimization or search engine optimizer. Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs…
SEO | Search Engine Optimization for 2017 This SEO training course has been 20 years in the making. Thatās how long I have been applying Search Engine Optimization techniques to websites (since April 1996 to be exact). The thing about SEO is that the best person to do the SEO it you. It is your business. It is your website. By applying search engine optimization…