SEO is constantly evolving. Many companies in the SEO industry are stuck in 2005, where keyword meta tags and other stale SEO tactics worked. However, SEO is no longer as simple as hiring the cheapest SEO firm to do the work for you. Today’s SEO requires real understanding of the latest search engine trends and combining those with foundational SEO principles…
How to Judge the Value of a Keyword How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for brown shoes or black boots ? The keywords visitors type into search engines are often available to webmasters, and allow us to find this information. However, those tools cannot show us directly…
There seems to be a lot of misinformation out there about Squarespace and its SEO capabilities. Most agree that it has an easy-to-use content management system and the templates look clean and professional, but for some reason Squarespace can t shake the idea that many people have about its poor SEO capabilities. In fact, several people have contacted Elle &…
Would you like some tips to help your blog appear for specific keywords? If so, keep reading… Why Search Matters for Blogs In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search…
Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content SEO strategy should…
Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right? Wrong. All three work toward the same thing: achieving relevance for your audience. With the organic online marketing ecosystem…
We already had enough conversation about BlogSpot or WordPress and for one reason I don’t like BlogSpot much is because the limitation of optimizing it for the search engine. There are many BlogSpot SEO guides that you will find on The Internet, and many of them are related to template editing and all, but in WordPress, plugins make it easier to optimize your…
Internet marketing can be quite a rewarding effort provided you have a solid direction and are willing to remain ambitious. The power and reach of the world wide web are unlike any other form of marketing. Ideas can be shared endlessly and easily. Powerful statements can be made through a blog post or YouTube video. A cat video shot on the spot can go viral through…
Search engine optimization, or SEO, considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website. Consider SEO services if you re interested in: Gauging the competitiveness of your online search…
Radical Webs is a web design and search engine optimization company based in South Florida. We have been providing effective internet marketing solutions to small businesses for over 16 years. We provide our clients with proven strategies to build and promote their website presence through search engine marketing, local search marketing, social media and video…
The building blocks of SEO include content, code and credibility by Kent Lewis Over the years, I’ve had the opportunity to present at industry conferences to a wide variety of audiences on the topic of search engine optimization (SEO). In recent months, the audiences have been from industry organizations that are much less Web savvy. I’m so accustomed to talking…
Unfortunately, the organic keyword tab that’s listed under the campaign tab doesn’t do much anymore nowadays. Apart from showing (not set) it just shows you where people end up and doesn’t provide many keywords (np = not provided). What does organic traffic say about my SEO? Now you know what to look at in Google Analytics to see how much traffic you’re getting…
We are a conversion driven internet marketing company with a strong focus on Search Engine Optimization. Our results speak for themselves, let us help your clients find you the way you found us. Our methods are unique and long lasting, guaranteed. Don’t let another search engine marketing company take your hard earned money and waste it on counter-productive…
How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines like Google follow links. They follow links from…
One of the biggest advantages of search engine optimization is the very good cost-benefit ratio . The high positioning on Google is not bought, but achieved through good optimization. To obtain this, a lot of work and cost have to be invested. But in comparison to keyword-advertising, the financial implications are relatively small. If Google realizes that customers…
D.C. is a place where SEO can make or break an organization. Whether you’re a private business, a non-profit, or a government agency, your online performance matters. In this part of the country, organizations who are serious about their online performance engage Silverback Strategies for SEO, in part because our approach is radically different from the generic…
Before you get started trying to “optimize” for the search engines, you should understand the basic landscape. What is a search engine, anyway? And what’s a directory? Who’s most important? You can break the landscape into search sites, search systems, search engines, and search directories. A search site is a website where you can search; Google’s a search site…
In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine optimization is to have the search engine…
3. Use paragraphs. Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that…
