How to do Search Engine Optimization Tutorials?
Search engines are a fantastic resource to get visitors to your website. Unfortunately, helping search engines find and rank your website for inclusion in it's listings is challenging. Like many online strategies, there are tricks and tasks that you can use to improve your results. However, similar to social media marketing, you can spend an inordinate amount of time on search engine optimization.
Here are tips on how to get your website noticed in search engines legitimately, without spending to much time.
What Is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process website owners use to help search engines find, index, and rank their web pages, hopefully above competitors' websites. While there are several search engines you can rank on, including Bing and Yahoo, the majority of Internet search (80%) is done through Google. As a result, most SEO tips you'll come across are geared toward getting noticed and ranked by Google.
Further, the tasks done to increase search engine ranking are geared toward organic or natural results. It is possible to pay for the opportunity to appear higher in search engine results through Pay Per Click (PPC) advertising campaigns, such as Google AdWords, however, this doesn't require SEO tactics as outlined in this tutorial.
Instead, this article is focused on organic search results with a goal of getting your website placed in the top 10 search results for your targeted keywords. There are several benefits to organic ranking over paid options including:
- Consumers prefer organic search results over paid ads.
- Organic ranking is free.
The Science of SEO
Sometimes getting ranked on Google feels like rocket science, especially since how Google decides to list your site is based on algorithms that frequently change. This requires you keeping up on current rules and trends. For example, in 2015 Google decided it would give preferential ranking to sites that were mobile-friendly since so many people are now using mobile devices. Even more recently, Google added a notice in the Chrome browser to indicate if a site was secure with SSL or not (FireFox has this feature as well) and includes it as part of it's ranking formula. These changes forced website owners who want to stay well-ranked on Google to update their sites to be responsive and add SSL certificates (this is most important for sites that accept money).
With that said, SEO doesn't have to be overwhelming. Understanding the basics of how Google and other search engines work can make it easy to help Google help you.
What Search Engines Look for When Ranking Your Site
Over the years, SEO has become more involved as search engines developed more aspects to how it ranked sites. For example, in the early 2000's, simply having the page's name as part of the URL increased the odds of getting ranked (instead of the site had
As the Internet grew, bringing order and reliable results became more difficult. There are many website owners who use blackhat tactics to game the system. The problem with this is that it meant search engines weren't delivering the content web searchers were looking for. Google in particular has been fighting this which is good for web searchers, but more difficult for website owners.
Today, by understanding what Google does and wants, can go a long way to improve your SEO. Here is basic list of what Google looks at to rank your site.
- Length of time online. Newer sites have a harder time with SEO because there is so much competition and because Google favors sites with a good history over brand new sites.
- Keywords. When search engines visit your site they scour the page content and meta information to learn what it's about. When people use these keywords in their engine, they know to deliver your page as a result. That means it's important for you to know what words and phrases your market uses on search engines. You can do this through keyword research. Include keywords in your site and page title, in your meta tags (keywords, description), and in the content help search engines understand what the page is about. However, it's important to not over use keywords, or it might think you're trying to cheat the system. If a keyword comes up a lot, consider using variations of the word.