Natural Search Engine Optimization
The first step of any SEO campaign is to define how customers search for what you provide, that is, the keyword phrases that they use when searching online for your product or service. Only after this keyword research is completed is your website examined to determine which on-page keyword messaging and site wide technical modifications are required to help you present your site to the search engines in the correct and optimized way. Our ‘SEO Site Audit’ service provides you with the keyword research and website update information that gives you a solid foundation to develop your search rankings and traffic.
During the Implementation and Support service our SEO technicians will help you update your website following the SEO strategy that was laid out in the SEO Audit. Both on-page optimization work and site-wide issues are addressed in conjunction with you and your website developers, with search traffic improvements monitored using state-of-the-art analytic software. During this phase we also offer to assist you to ensure any changes to your site, such as new pages or an updated navigation structure, are implemented with the search engines in mind. The SEO Implementation and Support service allows you to react to changes in your search market, provides value to both users and the search engines, and is an investment in your web property which will last for the life of the site.