Search Engine marketing and Optimization
Improve your Search engine optimisation (SEO) with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Our recommendations on SEO best practice
Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions to get better results from SEO whether they are working on SEO themselves or they have an in-house or agency SEO resource.
Search engine optimisation (SEO) success factors
It's also important to stay up-to-date on the updates Google makes - we cover the major updates in our weekly enewsletter.
Google's Head of Webspam Matt Cutts also has a good video introduction which is useful when training others.
This extract shows the efforts from 2005 to 2012 to manually remove Spam.
Some useful new summaries of SEO best practice from 2013 are:
Search engine optimisation (SEO) definition
Search engine optimization (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the search engine results pages (SERPS) across a range of specific combination of keywords (or keyphrases) entered by search engine users.
As well as listing pages which the search engine determines as relevant for the search performed based on the text it contains and other factors such as links to the page, the SERPs also contain other tools which searchers may find useful. Google terms these tools part of a strategy known as Universal or blended search.