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Search Engine Optimization in Chicago

Search Engine Optimization / August 26, 2018

Why You Need an Expert SEO Agency Like Straight North

SEO has always been a rapidly changing industry, but never more so than now. When companies try to manage local or national SEO campaigns in-house, they run a great risk of using outdated techniques that sabotage results and waste precious marketing dollars. Because Straight North's core business is SEO, our priority is not only to keep our expert staff up to date on developing SEO trends, but also to give them the time and freedom to brainstorm, experiment and contribute to setting trends.

To stay ahead of your competition in the ferociously competitive world of SEO marketing, you need a campaign that outsmarts the competition, not necessarily outspends it. Here are a few important SEO developments we help you leverage to vastly improve your local and national search engine visibility.

1. Local Search Optimization

If your business is based in or serves Chicago, high visibility for target keywords enables you to influence a market almost 10 million strong. No matter what local markets you serve, many new local optimization techniques and refinements are available to give you an edge over the competition. These include:

  • Launching a Google Plus company page, properly set up, updated and managed
  • Using structured data, to allow key content on your Web pages to appear in visibly prominent sections of Google search results.
  • Obtaining brand mentions and citations. Even without links, these carry greater weight than ever with Google.

By focusing on high-value activities such as these, rather than outdated, ineffective ones, we keep our clients' SEO campaigns continuously improving in the two areas that count most: generating qualified website traffic, and generating leads/online revenue.

2. Mobile Optimization

For every local SEO campaign and most national/global campaigns, a mobile-friendly website is now essential. Why is this the case? First, consider that Google has stated 50% of local searches have local intent. Second, consider that mobile Internet access now exceeds desktop access, and the gap is widening. Finally, consider that within the last year Google has significantly updated its search algorithm to reward mobile-friendly Web pages.

Straight North's staff is not only expert in SEO, but also in responsive (mobile-friendly) website design. Our production pipeline has been full of Web design and development projects since we opened, and this uniquely positions us to make the most of mobile SEO opportunities, to help you generate more traffic and leads.

Source: www.straightnorth.com