Search Engine Optimization Kenya
With millions of websites on the internet fighting for visibility and attention from potential clients, it is important for website owners in Kenya to do what they can to improve their competitive edge. According to studies, most potential clients access websites through popular search engines such as Google. Few people go past the first page of search engine results pages, and even fewer people go past the third page. This means that a website on page 50 of a major search engine for any particular keyword is getting very little visibility and accessibility.
Even on the first page of major search engines, most people click on the first four results. They only proceed to open the remaining results if they did not find the answers they needed from the first few links. This means those websites that want to compete have to battle it out for first place on search engine results pages. This is where search engine optimization comes in.
