Search Engine Optimization Link Building
Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO). Building links is a difficult, time-consuming process as not all links are created equal. A link from an authoratative website like the Wall Street Journal will make a greater impact on a SERP than a link from a newly built website, but high quality links are hard to come by. This guide will teach you how to build quality links.
How to Build Links
To implement effective link building, it's important to understand why link building is important and how it works.
With this link building guide, you will learn:
Link Building : Why It's Important
Link building is important because it is a major factor in how Google ranks Web pages. Google notes on their site that:
"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
Imagine that we own a site promoting wind turbine equipment that we sell. We're competing with another wind turbine equipment manufacturer. One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity.
While the above example provides a general visual understanding of how page rank works and why link building is important, it's very basic. It omits key factors such as:
- The trust and authority of the linking pages.
- The anchor text of the incoming links.
