Search Engine Optimization Plans
Quite often businesses build a good website, make it live and then start thinking about how to get visitors to it. One of the best ways to generate traffic to your website is through SEO (Search Engine Optimization) – this is the name given to the process of getting your website ranked highly in the search results of search engines such as Google.
You should think about SEO before building a website because your site structure is an important SEO factor. In this post, we will take you through the SEO elements you should consider when planning your website. If you want to go the easy route, you can always upgrade to Yola Gold for a simple way to find search optimization errors on your website and to steadily improve your SEO.
What are keywords?
Keywords are the words and phrases that Internet users type into the search box of search engines such as Google to find what they are looking for. Some keywords get hundreds of thousands of searches a day whereas others may only get a few. It is important to think about the keywords you would like your website optimized for before you start building your website.
Why are keywords important?
Keywords are important for search engine optimization because if you want to get traffic to your site from the search engines, you need to have the most relevant ones appear in your pages.
How do I know which keywords to optimize for?
Conduct some keyword research, using tools such as Google’s Keyword Planner or Wordtracker, to find out what keywords are popular in the industry you’re targeting. With these tools you will be able to see the average search volume for each keyword and how competitive those keywords are.
2. Site plan
Once you have conducted your keyword research, you should have a list of keywords you would like to optimize your website for.
Example: You are a florist based in San Francisco and you have a website promoting your store and outlining the services you offer. You have decided that you would like to target:
- flower delivery
- florist San Francisco
- wedding flowers
- funeral flowers
- bouquet of flowers
The next step is to create a plan where you dedicate a web page specifically to each of the keywords you’re targeting.