Search Engine Optimization Squarespace
There seems to be a lot of misinformation out there about Squarespace and its SEO capabilities. Most agree that it has an easy-to-use content management system and the templates look clean and professional, but for some reason Squarespace can't shake the idea that many people have about its poor SEO capabilities. In fact, several people have contacted Elle & Company telling us that they would make the switch to Squarespace if they hadn't heard that another blogging platform is better for SEO. But is this really accurate?
*To be fair, we're a little biased around here because Elle & Company uses Squarespace. However, after working on several other blogging and website platforms, we try to be as honest as we can be based on our experience.
2 Things to Consider First
Before we jump into discussing Squarespace SEO, it's important to mention 2 aspects of SEO that are important across any blogging and website platform. When others refer to search engine optimization, they are really referring to capturing search engine traffic. If the SEO question can be boiled down to the issue of traffic, then the most important aspect of gaining traffic is content. Content is the biggest influencer for search engine optimization. Google reiterates this in every piece of material they have produced on SEO (just read page 14 of their starter guide).
The second most important aspect of SEO is quality inbound links. Inbound links are links on another site that point back to your site, and they are one of the most significant aspects of getting your website ranked higher in search engines. Obtaining quality inbound links is probably one of the hardest aspects of blogging; the best inbound links come from sites that are difficult to get featured on. The most obvious way to get these inbound links is by looking for guest posting opportunities and features on high quality sites. Ultimately, it's all about driving traffic to your site.
When you sign up for the Squarespace platform, your site is generally optimized for SEO. They boldly claim on their site, "Your Squarespace site is already optimized for search engines." Squarespace wanted to create an intuitive, user-friendly platform that was already optimized for crawling and search engine indexing. Anthony Casalena, the founder of Squarespace, said, "Squarespace is engineered to work properly without a sea of plugins, and you should note take the lack of plugin for this to mean that we didn't actually just build it right from the start. We actually scan the top installed Wordpress plugins regularly and ensure we do all of that in our core" (source). Isn't that interesting? Squarespace regularly takes a look at Wordpress plugins to make sure that they are capable of doing the same thing.