Search Engine Optimization Steps
Right now, somewhere, a potential customer is searching for your products. But, who will they find first – your company or your competitor?
Search engine marketing is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition? The following seven steps will put you on the right path to search engine marketing success.
Step 1 – Define an Effective Strategy
All too often, companies dive into search engine marketing without a coherent strategy. Don’t fall into this trap. Get off on the right foot by thoroughly defining your target audience(s), identifying their needs and motivations and highlighting how your products can serve these needs. Next, review your company’s position in the marketplace. Identify your top competitors and your company’s competitive advantage. Finally, identify specific goals and benchmarks, such as search rankings, Website traffic increases, sales lead volume and other ROI metrics, to allow you to measure the success of your search engine marketing campaign. This strategy will form the foundation of your campaign and put you on the path to search engine marketing success.