Off Page SEO Steps
There is no denying that Amazon is a lucrative market.
That said, the ever-increasing amount of competition and the opening of new markets through Fulfillment By Amazon (FBA) and Kindle Direct Publishing (KDP), it’s becoming very crowded.
Before such competition existed, it was relatively easy to get your products ranked extremely well by Amazon’s A9 algorithm. All you needed was some keyword research, good reviews, strategic pricing and structured descriptions and you’d have a fair chance of making #1 in the Amazon results.
However, thanks to the new services that allow just about anyone to create a book or sell a product, the number of competitive products that depend on Amazon’s traffic has increased exponentially over the years.
Although Amazon’s amount of traffic has risen, it is not keeping up with the increased amount of competitors. It’s for this reason that those who want to succeed, need to start thinking ‘outside of the Amazon box.’
Imagine, instead of just depending on Amazon’s traffic, you could build your own stream of potential buyers that would run straight from Google and right onto your own Amazon sales page. And let’s not forget that increased traffic helps to improve your sales conversion rate, which subsequently, is the most important factor to ranking better with A9.
However, ranking your Amazon sales page on Google isn’t as straightforward as you would think. Therefore, to effectively mount an SEO campaign, we’ll look at the following:
- Quick overview of Amazon on-page optimization
- Amazon link anatomy and which link to point to
