Organic SEO Expert
In my job as an SEO expert, I’ve worked directly with clients to understand their business and determine the most effective organic SEO strategies to employ. The first step is to determine the keywords and phrases that are relevant to what you offer. It’s important to make sure that only profitable SEO is chosen during this stage. Next, I’ll setup on-site and off-site SEO that adheres to SEO best practices. This is the process that will improve your organic search results.
On-site and Off-site Strategies
There are several on-site and off-site organic SEO consulting services I offer, including the following:
• SEO research
• Marketing strategy creation
• SEO-optimized copywriting
• Meta tags
• Video content optimization
• Building backlinks
• Analytics tracking
• Updating the campaign as needed
Only the services that are most relevant to your business and your goals will be chosen.
Organic SEO Consultant: On-site Optimization Process
My first step as an SEO expert is to evaluate your website as it is. I’ll look through the entire website and take note of various aspects, including:
• Site layout
• Meta data
• URL structure
Once I’ve thoroughly evaluated your website, we’ll discuss ways that it can be improved. We’ll go over things like how to better layout your website and potential design updates to adhere to SEO best practices. Ultimately, the goal is to create a website that’s as optimized for organic search engine results as possible.
Once I have the SEO research completed, we’ll discuss a structure for your website’s sitemap. This will include the new meta data I create as well as improved URL structure. The idea is to include targeted SEO wherever possible in order to attract organic traffic.
Next, we’ll update the content on each page to make sure it’s structured appropriately for SEO. This includes heading header tags, including SEO naturally throughout the copy and linking to other content on your website. I’ll make sure that only relevant content is linked to so that your visitors know to trust what you offer.
Organic search engine optimization is an ongoing process. It needs to regularly be analyzed and updated. My services include regularly updating and evolving your SEO so that it continues to deliver results, including quality rankings and conversions.
Organic Search Engine Optimization Specialist: Off-site Optimization Strategies
There’s more to increasing SEO that employing only on-site strategies. Off-site optimization is also part of a quality campaign. While off-site optimization can be time-consuming, it’s an integral part of your overall campaign. Off-site optimization is what will help raise the reputation of your website and present your business as trustworthy.
The Evolution of Off-site Optimization
In the past, keyword stuffing – including as many keywords as possible in content – was considered the main SEO strategy. Additionally, strategists would create as many backlinks as possible to the content, even if they didn’t strictly adhere to best practices. Today, there’s more of a need for quality than quantity when it comes to SEO.
The most important part of SEO optimization is create high-quality, original content. Once we have valuable content for your business, we’ll find the best places to showcase that content. This may include your own blog, industry blogs where we will submit guest posts, and news sources, in addition to social media platforms.
As an expert in organic SEO and Internet marketing, I will work with you to develop a marketing strategy with the goal of increasing your organic search ranking and attracting leads that convert. Contact me with any questions or to get started on your organic marketing campaign.