SITE SEO Ranking
If you’re thinking about a website redesign, SEO should be a top concern. The preservation of your organic rankings, conservation of link popularity and recycling old page content, may have you feeling like a digital marketing environmentalist. 
And for good reason! You need to redesign the site within the fragile ecosystem of your search engine rankings. Here are seven things you need to know when undertaking website redesign, with SEO sustainability in mind:
1. Survey the Landscape
Make sure you know what phrases you’re ranking for and which pages are ranking. These phrases and their rank will be the benchmark that you’ll use to measure the health of the new site. Use Google Analytics to find and list the pages that are getting traffic from search engines. You’ll need to make sure each gets a new home in the new environment.
2. Reduce Changes, Reuse URLs
Don’t make drastic changes to your site, such as changing the domain. This would be a shock to the system and can cause a complete SEO collapse. If possible, reuse the URLs of your most important pages. This will drastically minimize the footprint of the changes and reduce the impact to your rankings.
3. Recycle Page Content
Just as you sort out paper and plastic from the trash, sort the reusable content on the current site. Recycle the good stuff and follow SEO best practices; keyword phrases in your title tags, header tags, and internal links that are currently working. Toss the rest in the garbage; duplicate content, bad marketing copy, and low-traffic, low-quality pages.
