Best seo Automation software
The translation of your video’s audio to text. Google can’t understand audio content, so this helps the search engine see your video, ‘hear’ your video, and speak no evil of your video; or *ahem* – rank your video.">transcription, Google is better able to qualify your content for relevance to an end user.
Including videos within blog posts (like this one) is a great way to use the keywords from your video in the text portion of the content and thereby control and shape your message for better SEO. As Rand suggests, a blog post with a video also gives your audience the option to scan through the content in a linear fashion versus watching the whole video. While you might assume most audience members prefer video, different types of learners will prefer different options and it’s best to cater to both.
3. Use Google’s Rich Snippets Video Format
If you want to give search engines some contextual information surrounding the embedded videos on your website, you’re going to have to speak to the search engine using a language it understands. For videos, this language is called VideoObject Schema. Using this, you can tell search engines about a ThumbnailThe image that appears as the “cover” of your video. The still image under the play button. The image used as a thumbnail strongly influences engagement rates.">thumbnail, transcripts, video length, and pretty much anything else you could possibly want to tell someone about your video.
Using the documentation found at schema.org, add the appropriate markup (a fancy word for code) to the page upon which your video is embedded. Doing this for all of your embedded video content will not only ensure that you’re telling search engines as much as possible about your video content, but it will also allow your search results to include thumbnails, descriptions, and other pertinent information about your video which will give you a more visual presence on the results page.
4. Make Use of Multi-platform Promotion
How you appear in search can have a lot to do with distribution and the channels you’re using to promote your video. With Google and YouTube being the top two search engines, you’ll want to rank well for both, and yet you don’t want to cannibalize your own SEO efforts.
With this consequence in mind, Rand suggests that you EmbedPlacing a video within the HTML code of your website. The video can be played in-line alongside the rest of your awesome content on the page.">embed videos on your own website (making sure you add all necessary metadata), and then alter the title slightly and upload the video to YouTube. Embedding your slightly altered Video MarketingVideo in the marketing process can be used as a lead generation tool, as a method of building awareness and thought leadership, or as a content tool to grow or nurture a lead base. Marketing was one of the first business departments to adopt video as a regular medium, and brands have been using video to market their products since before YouTube was popular.">video marketing in multiple places and then promoting the channels separately ensures that you’ll have an adequate presence on both.
Share your SEO Tips!
Do you have any video marketing SEO tips of your own? Share them with other marketers in the comments below!