SEO Method and techniques
In the world of Search Engine Optimization, there are a wide variety of techniques out there that people and companies use. While there is a safe way of doing things in SEO, there also is a risky way, which is forbidden by Google.This risky way of doing search engine optimization is referred to as black hat SEO, in which certain techniques are used to gain higher rankings by breaking the search engine rules.
For all the SEO beginners out there, black hat SEO techniques refer to practices that are used to get higher rankings in an unethical manner. These techniques are strictly technical, which Google disapproves, and if they catch a site using these methods, the site is penalized. Black hat SEO also generally focuses only on search engines and not so much a human audience.
Black hat SEO was used, and still is being used by those who want to gain results quickly. There are many risks involved when using black hat SEO techniques. Some of these risks include penalties from Google, the site being banned from the search engines or become excluded from the SERPs. Algorithm updates from Panda and Penguin are the main causes of the latest penalties that have occurred when Google discovered that black hat SEO methods were used. A site can be hit with manual penalties as well as algorithmic downgrades at the same time.
Keyword stuffing is the practice of filling a web page with keywords or numbers so that the search engine will think the page is relevant to the search. Usually these keywords are irrelevant to the actual site. Sometimes these keywords are hidden so that they are not seen by the user, but are still scanned by the search engine. Keyword stuffing can result in poor user experience and ultimately harm your site’s ranking.
Cloaking refers to the technique of showing different content to crawlers than that of what you show to your users. One form of cloaking is using various keywords, titles, and descriptions that are entirely different from what your actual content is really about. There is a high chance that if a search engine determines that the site is cloaking, it will be banned.
Link farms are a group of websites that use hyperlinks to connect with one another for the pure interest of trying to increase their rankings. These links ultimately won’t provide any traffic to your site, but are used to trick the search engine into seeing that the site links to many other sites. This method could be used because based on the amount of links and their quality, the search engines can calculate the popularity of your web page thus, it’s position in rankings on the search engine result page.
Link Buying and Link Exchange Programs
Link buying is the act of purchasing links from another site to give you a link to your website in order to get a link to your website. These links are intended to manipulate a site’s ranking in Google so it appears higher. Link exchange programs are programs where one can exchange links with others. Excessive link exchanging is forbidden by Google.