SEO techniques for Website
Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO.
SEO stands for Search Engine Optimization and by many is considered as some manipulative technique that can have an impact on how websites are ranked by search engines.
Only a part of this is correct.
Indeed, optimization for different search engines (e.g. Google, Bing, Yahoo), if done well, can improve a website’s visibility in SERPs (search engine result pages). However, nowadays SEO is no longer about sneaky techniques that are meant to deceive search engines and their users.
In fact, the reason Google is updating its algorithms so often is that it wants to ensure that only good SEO practices are implemented by website owners on a daily basis. Proper techniques are those that not only help a web page rank higher but most of all those that help people find relevant information effortlessly. In the SEO world, we call them white hat techniques.
In other words, SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate.
Start your SEO adventure
Below we gathered some of the most trusted SEO tips that will help your own online space become both more visible in the depth of the Internet and more user-friendly.
To keep things organized and as clear to you as possible our list is divided into few sections. (Yes, SEO is a complex and long-term process.) We begin with some small and easy-to-implement tweaks that could have a great impact on your website’s SEO. As we go deeper, you will learn more about SEO, how search engines work and how to build a robust SEO strategy.
While implementing those tips, remember that the best companions in your adventure will be: persistence and consistency in optimizing your website.
Basics of on-page website optimization
Note: Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). However, as we’re learning about the SEO basics, the only way we should do it is to learn about good practices.
This is exactly what we’re about to do now.
1. Make your website’s structure clear, intuitive and up-to-date.
The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers.
Also, an intuitive navigation will work for your visitors as it will help them find what they came for in the least amount of time possible. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it.