Search engine optimization

Web SEO Tool

Why is SEO so popular and why do I need it?
Here we go through what is possible with SEO:

Get more traffic: A small investment lets you generate much greater revenue. Lifting your Google rank by just a few positions can greatly increase traffic and revenue.

Improve your conversion rate: Besides helping you to get new prospects, SEO improves your conversion rate to a whole new level. You want to know how that works? With SEO, you can differentiate between the four types of search intention in Google: Navigational, Informational, Commercial and Transactional. Knowing the intention of your customers helps you to address them in the right way, and stops you wasting money by spending it on the wrong customers.

Discover your market potential: By researching the potentials of keywords, you can find out how big a market is, the potential behind it and how to cover it. Furthermore, Keyword Analysis helps you to find new popular keywords.

Have a look at your competitors: Another advantage is that you will see with whom you are competing for the same customers – and how you can overtake them. The Essentials helps you to find out their SEO strategy, giving you a vital competitive edge.

SEO is especially useful for small and medium businesses in competitive branches, giving them an opportunity to take the lead, as other market participants may not have Search Engine Optimization on their radar.

Increases usability: Optimizing your page based on the suggestions of SEO tools even has the nice side effect of making your website more user-friendly, easier to navigate and faster. If you rank amongst the first three positions of a Google search result, you also increase user trust in your website.

Long time value: Compared to PPC, which only gives you a boost when you pay for it, SEO brings you healthy traffic in the long term. Furthermore, research has shown that customers prefer to click more on organic and natural search results than on paid AdWords.

Social signals: Social is already part of most of marketing strategies and its importance is growing. Search Engine Optimization analyzes social signals and helps you to interpret them.
Not everything is happening online: Don’t forget that many customers first do research online, but will later buy the product in a physical store. This means that even as a local store, you need have a strong online presence.

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