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Website Promotion / June 13, 2020

Felix TarcomnicuOnline marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full potential. There are many tools, techniques and social networks you can use to increase the scope and reach of your product or services online. Unlike traditional marketing, content for online marketing is sustainable. If you want to take your online campaign to another level, you should think outside of the box and integrate cross-promotion into your online marketing strategies.

Cross-promotion is a technique whereby you utilize another medium or channel to promote or distribute your services and products to new markets. It is a powerful and inexpensive approach to generate more sales and expand your marketing efforts. In simple words, you find a partner that sells a complementary product for your company, and you cross-promote each other.

By doing cross-promotion with a partner, you can tap into an already established community and potentially get more qualified leads. Done properly, it can build your brand by creating a strategic partnership or alliance with another business.

Popular businesses use cross-promotion all over the world. The most famous example of cross-promotion is the partnership between Google’s Android and KitKat. Over 50 million KitKat chocolate bars were created with Android’s branding, and the buyers had a chance to win a Nexus Tablet or Google Play gift cards.

Below you can find five ways to do cross-promotion for your business

1. Partner with a non-competing brand.

Collaborating with a non-competing brand is a great way of expanding your business to new markets. Among the ideal partners to look for are:

  • Influencers
  • Local Businesses
  • Businesses outside your current niche
  • Nonprofit organizations

Before crafting your posts, you and your partner should discuss the nature of the content - its tone and description so that it would be relevant to the respective market. As a non-competing business, you should always establish relevance for the market to consider your product or service.

An example worth mentioning is the cross-promotional partnership arrangement between Macy’s and Special Books by Special Kids, a non-profit organization.

Instead of creating a new post, the non-profit organization merely shared Macy’s FB post to stay consistent with their online marketing campaign.

It introduced their group to Macy’s followers and created a strong brand affiliation.

2. Online businesses that want to cross-promote via newsletter.

Cross-promotion is popular among mobile applications. Various tools can automate the promotion process, but if you work in a SaaS or own a general online business, you don’t have to give up on this technique. The opportunities are even greater if you are in the business to business market.

To find partners that are willing to cross-promote their services and products, you have two options:

  • Reach out to companies that are not direct competitors and ask if they might be interested in a partnership. You can cross-promote each other’s services through newsletter campaigns. Before reaching out, always do your research and make sure that you agree to associate your company’s name with theirs.
  • Use tools like Cross.Promo which promises to help SaaS and online business find and manage cross-promotion campaigns. The platform gives users the flexibility to segment partners based on the number of users they have and how many of them are actively paying for a service.

3. Social media posts cross-promotion.

Cross-promoting your social media can further enhance your online marketing efforts:

  • Include social tabs to your Facebook page. Facebook allows you to use third-party apps to add social tabs to your page. Among these third-party apps are ShortStack and

Source: www.entrepreneur.com