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Website Promotion / February 2, 2018

Wix SEO: Bar or Good?You may have heard (or read) someone saying: “Don’t go with Wix, their SEO sucks”. You’re not the only one:

So we decided to thoroughly check the ins and outs of Wix’s SEO and let you in on our findings. We’ll also show you where we identified weaknesses (for certain types of projects even we would advise against using Wix).

Note: If you are looking for a complete guide on all the Wix SEO features, please check .

But first… where does Wix’s bad reputation come from?

It is true that, at first, recommending Wix for SEO was difficult. They just had too many issues that made competing in Google, and other search engines, difficult. Some of these past issues were:

  • A terrible URL structure. It would add strange characters to the URL (e.g. ). This is not SEO friendly at all.Wix SEO Hero Contest But this .
  • Adding alt attributes (alternative text for images) wasn’t possible. But now this is also a thing of the past.
  • The blog… well, the blog used to be an absolute disaster as you could not optimize the title tag, the URL or the meta-description of your posts. Awful! But Wix fixed this during 2016 too.
  • Also, back in the day, Wix was based on Flash technology, and this was bad for SEO, and I mean really bad.

All these SEO issues that Wix had, sank its reputation. However, we must say they’ve been working hard and, in 2016, they finally caught up with the for SEO.

Search engines won't be able to understand, process and index the text you add on images.It’s worth mentioning that Google (through their senior employee, John Muller), has stated that “”. Moreover, Rand Fishkin (a well-known SEO advocate and co-founder of MOZ) has become the in a Wix marketing campaign to improve their SEO reputation.

So why do some projects fail to achieve their SEO goals?

Over the years we’ve received feedback from many website builder users (Wix and non-Wix) complaining about their poor SEO results. In our experience, this is most commonly due to a lack of SEO strategy…no offense. Typically we see the following issues on websites with unsatisfactory SEO results:

  • Thin content: Google wants to serve their users with the best content available.Example of how some niches are really difficult SEO-wise. If your content isn’t better than the current top 10 results, there is hardly any chance that you’ll make it to the first-page search results.
  • Image-based content: Search engines aren’t yet ready to understand images. Avoid adding text on your images, Google won’t be able to comprehend, and index, that content. This is more common than you’d think.
  • Poor on-page optimization: Sometimes we encountered websites with bad SEO optimization issues (e.g. missing title tags, strange URL names, etc).
  • Lack of keyword research: What do you want your content to rank for? Ideally you should find keywords with low competition and decent volumes of traffic to optimize your pages for.
  • Bad competition assessment: There are some niches where it is going to be really difficult to rank well. For example, the keyword “car insurance companies” is extremely competitive and it’s not realistic to think you’ll make it without a blank check to spend on SEO.

Information extracted from ahrefs

If you feel a bit lost with SEO and want to learn (or refresh) the basics, you can check out our .

An actual Wix SEO review

But for all those Doubting Thomases out there, let’s check the most important on-page SEO features and how Wix approaches them.