SEO - Search Engine Optimization updates, news and strategies

Search Engine Optimization updates

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This guide shows you how to use Squarespace's SEO-targeting features and other tools to increase your site's visibility to search engines.

Note: Before you begin, please note that SEO strategy falls outside of the scope of Squarespace support. Given that search engines have complex algorithms that power their technology and everyone’s marketing needs are unique, we’re unable to provide specific SEO advice to our customers.

Use search tools to maintain updates

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Whenever you make major changes to your site, you can request that a search engine re-index your content by using these services:

Customize page and site titles

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers.

You can set default title formats for the homepage, collections (like Blog, Gallery, Album, Products, and Event Pages), and collection items (like blog posts and events). You can manually enter text or use default variables. Using default title formats, versus customizing them for every post, keeps your formatting consistent for all content.

Source: support.squarespace.com